subject: How Web Based CRM Can Help Small Businesses [print this page] Web based CRM is what most small businesses are going in for these days. It is not as expensive as setting up a different department to handle customer relations. It is fast to set up needing very few resources to run efficiently. It has proven to be invaluable to small business owners and now it s set to make its way into the corporate ethos as a necessity rather than a luxury. It is good for a small business in a number of ways as illustrated below.
Personal Commitment
Small business CRM software allows the company to project a feeling of personal commitment to the customer. For instance, if you have a small business where you sell some small electronic gadget you can use the software to generate a number of reminders which give your customer a wonderful experience after buying from your company. The reminders can be fed in for follow up of sales to check if they have any problems using the gadget, for servicing reminders to ensure that the gadget is kept in optimal functioning order and a whole lot more.
Competitive Advantage
Business contact management software gives the small business owner a competitive advantage in a number of small ways. Since there are a number of tasks that the person is trying to do at the same time there is a good chance that handling customer care relations is not exactly top of the priority list for a small business owner. And yet it is CRM which can make a vital difference for the small business. With the CRM software in place the business owner does not have to organize his contact with customers on his own, the software does it for him and reminds him to follow up.
Growth of the Business
Small business customer relationship management can make a world of a difference to the growth rate of a company. With the help of the CRM software any small business owner can give his customer base a world class customer care experience. And since most customers are loyal to companies which give them good value for money and fantastic customer care they will not only stay with the company but provide excellent word of mouth publicity. This is what helps the small business accelerate its rate of growth.
Use the Latest Technology
By using the cutting edge technology you as a small business owner help to benefit the company in some ways. You can develop email campaigns in advance to set customer care and parallel sales prospecting projects. You do not have to call the customer to ask if they are happy with the purchase they made from the company, you can mail them instead. The few who reply can then be sent out another set of mails after a period of time to ask if they would be interested in purchasing some other product which may be complementary to the one that they have already bought.
This can bring in sales on an automated system for the company. All this can be done without a single executive of the company spending any time on it. Well worth considering getting a CRM software for your company.
How Web Based CRM Can Help Small Businesses
By: Sarika Kabra
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