subject: Building Your Brand - Engage Customers in Your Business With a Facebook Page [print this page] Are you thinking Facebook is just for socializing among family and personal friends? Not anymore. Many successful business people are using it to maintain their professional networks and stay connected to colleagues and professional acquaintances.
Facebook also offers a business page, which allows you to establish your company or brand in the Facebook community. Most importantly, it allows you to easily open a dialogue with your customers.
Get started with these 5 easy steps.
1. Establish a business page on Facebook. Set up the page with information about the company, your products and services, and anything that might be interesting or relevant to your customers or community. Remember, this is social media, so treat it like a dialogue: how would you describe the business to someone in a face-to-face interaction?
2. Create the content from the customer's perspective. The purpose of the page is to engage your customers in a dialogue. So focus on how customers get value from your business and how you satisfy their needs. Invite them to comment, suggest improvements or new features, and to talk amongst themselves about how they use your products or services. Discussion boards and events are other easy ways to engage your customers.
3. Install applications. Go to the Facebook applications directory and find programs that will make your page more useful and interesting to your customers. A great way to get the conversation started is a polling application that allows you to survey your customers and for them to see what other customers think.
4. Promote the page. Establish a button on your web site that links to the page. If you have an email list, let your customers know about the page. You can also create targeted ads on Facebook to promote it to prospective customers. Once you have 25 fans of the page, you can create a customized vanity URL to make it easier to promote the web address of the page.
5. Write regular updates. Use the news feed to communicate with your fans, provide updates or advisory information, and ask questions. While "tips of the day" are popular, a daily feed may be too much for you to maintain, and for your customers to absorb. Weekly or bi-weekly status may be more appropriate.
As your fan base grows, you will also develop a valuable source of demographic info on your customers. Facebook will provide you will profile info that can help you target marketing efforts, and may provide some surprising or useful insights into who your most engaged customers really are.
So, for an investment of an hour or two of your time to get started, you can begin a dialogue with your customers that helps create loyalty and distinguish you from your competitors. That is a great return on investment!
Glennon Franklin is a Part
Now Pay Close Attention --
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