subject: Marketing Your Business Through Facebook [print this page] Facebook is one of the most popular social networking websites. It has over 400 million users. For this reason, businesses and entrepreneurs have increasingly started to use Facebook as a marketing tool to stay in touch with customers and to get new ones as well. It is important to first understand how to use Facebook effectively so that you can implement it as part of your marketing plan. This article will provide an overview of how you can use Facebook to promote your business online.
The first thing you need to do is setup an account on Facebook. Many businesses create fan pages or business pages. There are some pros and cons to this. Setting up a fan page would require that you get users to "like" your page or become a fan. It is easier to add friends on Facebook than to add fans. For this reason, a lot of business owners create a personal profile page and add friends. Once you have chosen your account, you should fill in relevant information about your company including your website URL, email address, blog URLs, photos, videos, links and any other information you want the public to know about your company.
The next step is to add friends. Choosing who to add as a friend is a science on its own. If your goal is to promote your company through Facebook, then you should choose friends in your target market. You should not choose just random people as friends as this can be a real waste of time and effort on your part. You want to make sure that your friends or fans are people who will use your products or services. One way to identify your target market on Facebook is to join groups. Facebook group pages allow people to network and communicate about a common interest. A good way to identify your target market group page is to do a search in the groups section of Facebook.
Once you have a good amount of friends on Facebook, the next thing you want to do is interact with them and get them interested in what you and your company are doing. One way to do this is to provide status updates with links to your company's blog articles. This way people on Facebook can click on your link and visit your website. This is a great strategy to increase your website traffic as well. You can also integrate Twitter and Facebook together so that whenever you do a Twitter update, it will automatically post on Facebook.
If your company has YouTube videos, you should also share those links on Facebook. YouTube is another great social media tool. Sharing information on Facebook will allow people to become interested in you and your company. For this reason, some business owners opt instead to create a personal page rather than a business page since people prefer to interact with "friends" rather than fan pages on Facebook. It is good to have both a company page and a personal page for business owners. Both types of profiles can work well and should be integrated t
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