subject: Creative Techniques in Business Card Design [print this page] Since the time that the first business card was released in the market back in the 17th century, company cards have become a well-known and prominent part of business advertising and promotion. Most of the earlier company cards that have been used in the market were usually located in Europe such as in Great Britain and now they are commonly found in every part of the world. These cards have also been through several transitions and are popular option when it comes to marketing or promotion of a business' product and service. The font, paper material and especially the design in these business cards have been a notable enhancement these days. Full colored business cards, several design schemes, and especially the colors of the font can be all seen on all business cards in the market nowadays.
The most famous business card design and layout styles in the market nowadays usually have in them the business name or the owners name printed at the top of the business card template. This style is usually known as the horizontal layout, which every crucial piece of information is located horizontally and printed across the card itself. And below, located is the name position or the message of the business. This is also usually accompanied by the address of the company, email address and especially the phone number of the business establishment.
A clean and white paper material is the main background of almost all business cards since the color white will not overcome the fonts and colors being utilized in front of the business card and it can also help in enhancing the words on it. The color element in your business card is a very crucial aspect because of the need to have a good outcome when it comes to overall design. If you have a dark background with dark fonts, the words in your business cards may not be seen.
And when it comes to the business card layout, it can be designed with the name of the person or an organization displayed or located on the side of the business card in a good vertical fashion. This is a very famous method compared to other designs as it is unique enough to give focus on the important information. In this arrangement, the organizational or the company logo could be the header of your business card, which is usually shown with a bigger and bolder print. And when it comes to the other information like your company address, phone number and the web or email address, these things are usually located beneath the business logo in the same vertical style.
Another good idea or technique for you to create a vertical business card layout with a twist is to place your business address on top of the other information in your business cards. The font for your business address must be small as well the email address and fax number. And beneath that information, your business contact or phone number should be printed in a bold font like the preceding details and information. Aside from that, you must always choose a font coloring that will complement the logo that you are using.
Follow all these pointers and you are sure to create an exceptional cheap business card printing. Keep in mind that it doesn't take a lot to create a compelling business card, and it doesn't cost much to produce them. So, start on your business card project today.
Creative Techniques in Business Card Design
By: Brad Kartel
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