subject: Getting Your Business Afloat In A Struggling Economy [print this page] When times are tough people are spending less money especially on those items that are just for fun. This has many new business owners quite concerned and worried about their own personal financial future and that of their business as well. It can be difficult to run your business in a slow economy but consider this a challenge that you have to overcome. Although, it is difficult to motivate people to shop when money is tight there are things that you can do to help tickle their cheap bone so to speak.
Free giveaway items are one thing that works well in a tightening economy. Anytime you are telling a customer that they are getting something for nothing this will help motivate them to shop with you. At first this may not seem like a cost effective way to draw people into your business but even small logo imprinted items given away freely can have a big impact on your business as well as help boost the advertising of your business.
Buying incentives are another way to get people to spend more money with you. It offers gifts for those who spend over a certain amount of money and will really help boost sales and stimulate new businesses. Since the majority of these consumers will spend money with your business anyway, these incentives will be motivated them to spend a couple of dollars more then they originally planned, in order to receive this gift item. Buying incentives should vary according to the amount the customer spends. The more money that is spent by the consumer, the greater the free gift should be.
Free and inexpensive community wide events are another thing that you will find people love to attend. This is because in a financial crunch families are looking for entertainment that costs them less. Setting up a table at one of these events and donating some logo imprinted items can also help you to really set the stage for success. And these items will help to advertise for your business but customers will just see them as free stuff.
There are many things an entrepreneur can do to help people spend more money. Even if finances are tight, people spend more money if they know they can get something in return. Targeting sales tactics to those who are watching their spending is a good way to get money flowing in your business.
by: Ann Christopher.
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