subject: The Importance Of High-quality Distribution Services In Your Business [print this page] When my cousin and I began our new endeavor of opening up a chain of retail-clothing stores, we delegated all tasks evenly. My cousin's job was to handle interior designing and store presentation as well as to take care of sales while my tasks were to handle all advertising, merchandise purchasing, and inventory distribution.
Throughout our experiences, the most frequent challenge of all was finding a solution to shipping our inventory out to our stores in a safe, orderly, and timely fashion. Allow me to further elaborate.
A network of chain stores must always function as one unit. This means that all of the stores in the network must be supplied with the same inventory and must also advertise the same sales and discounts in order to ensure that customers can take advantage of them no matter what their location is.
Chain store unity can only happen if the warehouse in which the inventory is stored uses a distribution service that has the ability to package the inventory and ship the required amounts precisely when needed.
With this set-up, our stores would be powered with in sync functioning, all offering the same merchandise, sales, and discounts at the same time. However, this idea was much easier said than done.
This was true for a number of reasons. Firstly, the current mode of operation was that of supply and demand, which means that as our stores needed more merchandise, our warehouses would supply it. Being that we never had the power to ship in unison to all of our stores, each store would end up selling different merchandise than other, and they were all out of sync.
Of course, this lead to numerous accusations such as false advertising, as items would be advertised as on sale during certain days but were not yet put on sale because the inventory had not yet been received.
We chose a pick and pack service that was able to distribute our merchandise to all of our stores on time so that all of our stores were in sync with each other. Thus, our corporate offices have been able to advertise sales and discounts and back it up. Sales have sky rocketed thanks to our new pick and pack service.
by: Bella C. Fletcher
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