subject: Benefits Of Online Print Services In Business [print this page] If you are running a business, newly set up or already established, it is not mandatory that everybody will be aware of your products and services. So promotional activity is an integral part of any business and it needs to be carried out regularly and with dedication. One arm of business promotion is the sales team who personally promotes business, acquaint people of your products and services and generate inquiries and sales. Another arm is the media comprising of radio, TV and print. Print media promotion may be in the form of advertisements in newspapers and magazines and also through a brochure. A brochure describes the companys activities, its products and services, and induces people to inquire further and then possibly place an order resulting in a sale. Brochures were and still are got designed and printed by a local print house. With the spread of internet there are many online print services being offered. These services may range from simple printing and supplying you the printed material or the entire gamut ranging from conceptualization, visualization, proofing and final printing. One of the biggest benefits of these services is that most of them are located in countries where labor and material costs are low so the client gets better quality materials at much lower prices. One example is China. There are excellent print providers who have top of the range machineries and their labor costs are low. Moreover due to volume production prices are very competitive with a fast turnaround. When costs are low you have the option of either going in for a higher quantity or choosing better quality print and paper which gives a quality brochure and an edge over your competitors since your brochure is the companys sales representative. With a higher quantity at hand you can consider freely distributing these brochures and sending out bulk mailers and thus have a higher chance of generating sales.
Online print services these days have high end offset and gravure printing technologies using conventional four color and even more to give that impact and quality to your brochure. These services may have a high end computerized offset or gravure print machine. With the introduction of computerized desktop publishing capabilities designers prepared the final art work on the computer itself. The design was then sent to an image setter which prepared the positive color separated film which was used to prepare the plates which were then used to print. Now computer to plate or even computer to print services using wet offset and dry offset technologies have superceded older film based technologies. What this means is a reduction in costs since less labor is involved and the workflow is fast and carried out with precision. Digital technology means the design can be prepared in one location, emailed or uploaded to the print house which may be located in another place. Computer to print technologies ensure absolute precision in color matching and quality of print. Since the printing machines are also computerized ink flows are automatically adjusted to give the best print reproduction in terms of density, color saturation and detailing. Computerization and automation mean only a couple of operators are needed to set up the print sequence according to the jobs received on their computer. Paper is loaded onto the bins and machines take care of the rest giving the final printed sheets in an output bin which is then collected, cut to size, folded and dispatched.
Online print services have almost all of the above facilities. In addition they even have an in-house designer. If you are finicky about the design, probably you would have an in-house designing section to prepare the brochure. Once the final artwork is prepared and approved, all that needs to be done is to email or upload this to the service providers computer specifying the type of paper you want it printed on and the print run. The rest is taken care of by these service providers who deliver the final brochure to you. If you are running a small business and do not have such facilities, all you have to do is send them photographs of your product, description and instructions on how the brochure is to be prepared. Their in-house design team will prepare the layout and mail it to you for approval. Changes if needed can be suggested and then the final artwork prepared and approved and thats that. If you are particular, they will even send sample proofing to you for approval before final print. The printed brochures are shipped direct to you. Their services are fast, high quality and efficient. Prices are affordable too. Since these companies buy their own paper in bulk, they can offer you a wide range of paper ranging from simple map litho to high quality art cards in various grammages at a lower price.
Online print services are not limited to brochures. They will print anything from a small visiting card to large posters in any quantity you desire. Since they have a range of printing machinery and facilities you can get just the quality you want. Again printing is not limited to printing on paper; these service providers will print on paper, plastics and even cloth.
by: Jovan Normandia
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