subject: How To Use Images Effectively On Your Local Business Website [print this page] Images can be used to sell products, show what you do or persuade site visitors to contact you.
This means images are an important part of any website and can be used to instantly communicate various messages, far more quickly than words can. Pretty much every website uses images - some doing so more effectively than others.
Make your images work harder for you and your business by following these guidelines. Ensure that all images are:
1.Relevant
Images can be an effective tool in giving site visitors a quick idea of what any page content is about. Glancing at an images helps customers understand the message your trying to convey immediately. It significantly boosts the user experience for your customers. Ideally you want to choose marketing images that enhance you brand and convey your brand values.
2.Easy-to-understand
Many images are far too detailed, making it difficult for users to quickly understand their purpose. This is particularly true for small images that link to another page featuring an enlarged version of the image. Simple images make it easy for visitors to cast an eye across the screen and quickly get a sense of what the page or the site is about.
3.Quick to download
Despite broadband penetration increasing and increasing (in the UK just 15% of Internet connections are dial-up) it's still important to reduce image file size as much as possible. Even on broadband connections any page with a number of heavy images can take a good few seconds to fully download, frustrating your users in the process.
There is a tradeoff between good quality images and bloating out your site and making it run very slowly - remember if your site takes an age to load and display properly, then you're pushing visitors back to the search engine before they've found out anything about how great your products and services are.
4.Able to be changed
When an image is of a product that can be purchased, it's crucial that users can adjust the display of that image. This means providing alternative views, like enlarging, zooming, thumbnails, different colors, finishes, shapes, sizes and so on.
So there are my handy hints for boosting your online sales by making sure your website uses images in a customer friendly way that boosts your business online.
When it comes to selling, images are a powerful communication tool. Never forget this. By spending time really focusing on your images and making sure they really appeal to your visitors, you can dramatically improve website effectiveness and profitability.
by: Colette Mason
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