subject: Two Principles Behind Successful Mlm Businesses [print this page] The idea behind network based marketing is very simple. Just imagine that you have certain product to sell. Your product should be a panacea like vitamin supplements; and then you may do what most businessmen do - either you sell the products to your customers or you find another merchant to buy your product that will sell it to their customers. What makes this network based business different from any other regular business is that network marketing is the involvement of recruiting more people to do the same business. These people will get you additional compensation aside from the percentage that you can obtain from their sales; and since the structure of the network based business strategy extends, forming a pyramid that can go on ad infinitum, a multi level marketing scheme is more lucrative.
There must be thousands of companies that have employed multi level marketing schemes but only a number of them successfully thrive in the market due to the different strategies they employed. Two good examples of network-based companies that have been hugely successful in MLM are the Amway and Herbalife. These two companies have been pioneers in the network based business and have taken parts in the evolution of the networking business. Herbalife is one example of those MLM companies that used charismatic strategies while Amway is an example of networking company that utilized a family oriented entrepreneurship program.
Both the Herbalife and the Amway have had to deal with enormous obstacles in the shape of terrible publicity but both of them have also thrived in ways that any successful network based business does - they recruit waves upon waves of new distributors. This was possible due to these companies' abilities to inspire people. They have made ordinary people believe that the realization or fulfillment of their personal and financial dreams is possible and the easiest of them are offered in these companies. These MLM marketing strategy has long been part of similar businesses. Their ways of enticing people with success stories have all been useful to both promote their businesses and keep driving more people to engage in the network based business. It has all been effective to use such schemes in all facets of their sales strategies.
Another underlying principle for the enduring success of these companies is their power to adapt and be resilient to various changes in that evolved in the marketplace. They have both pioneered ways to effectively advertise - an impeccable raison d'etre for those who have so much dreams and needs. For instance Mark Hughes, the founder of Herbalife, made his fledgling business into an overnight sensation by means of broadcasting infomercials on TV in 1980. Amway, on the other hand, have gained more fame and high regard when it launched its 'Dream Night.' This 'Dream Night' is a sensational seminar that enlivens the desires of a lot of its distributors to succeed and to be successful in achieving their financial goals. All these things happened in one hallucinatory night with motivational speeches, inspirational talks and strategic lessons to become effective in the business.
Copyright (c) 2010 Billie Josey
by: Billie Josey
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