subject: Use Flyer Brochures In Business Marketing [print this page] Are you running out of ideas on how to market your business as well as promote your products or services? You may want to make use of flyer brochures!
Flyer brochures, as the name suggests, are a combination of two print marketing materials: flyers and brochures. As these combine the two, these offer twice the benefits and the advantages provided by each half of the pair. Just think about how these print materials can be effective in promotion and marketing. One material, but with the features of two? Liken it to hitting two birds with just one stone. If you still have not wrapped your head around flyer brochures, imagine a multi-fold print material that contains the information you need as well as calls you to action - and that is to buy the products or avail of the services being offered.
So, if you want out-of-the-box ideas in business marketing, give flyer brochures a try. Do not just settle with the common and the familiar. Who knows? Maybe you can increase your earning potential as well as expand your business opportunities through these flyer brochures. If you are wondering how you can create flyer brochures, do not worry. The creative as well as production process can be easy. Even if you are not highly adept in publications design or have zero experience in making print materials, you can ace this challenge. Here are the options you can have if you want to create flyer brochures:
- Make your own using the tool of your choice. If you are confident with your design skills, you can just make it a do-it-yourself project. Using your preferred program or software on your computer, you can start working on your design template. However, you may want to get the suggestions and opinions of your colleagues or employees. Ask for ideas, especially on the design and the content. Brainstorm with everyone until you come up with an idea that sells.
- Print flyer brochures on your own, too. If you only have a hundred flyer brochures or less to print, you can make use of your desktop printer. You just have to purchase the right materials, especially the paper stock and ink. As these materials can affect the quality of the prints, you have to choose the best in the market.
- Get the services of a graphic designer. On the other hand, if you want professionals to do the job for you, you can hire a graphic designer. Professionals can provide you with design templates that are unique, appealing or interesting. Of course, you may have to provide ideas in which the graphic designer can base the template. You may also discuss with the graphic designer the sizing, paper stock, ink type, and other important specifications that will affect the design.
- You can send the file to commercial printers. If you have already finalized the design template, you can already send them for printing. In your locality, there may be local printers that can offer quality services. All you need is to look for them and assess their capabilities before you make your order and pay for their services.
- Hire online companies to do the work. If you want only one company to do the design, printing, and mailing of your flyer brochures, go for online companies. These are one-stop-internet-shops. Just make sure that you have already made up your mind with regards to the design as well as the content.
by: Brad Kartel
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