subject: Starting A Photography Business Soon [print this page] Almost anyone with the proper training, right camera equipment and sound technical savvy can take amazing photographs. However, if they were going to be starting a photography business, then the whole picture take on a different look. For this they are going to need some basic, solid advice about how to set up a business.
Prior to launching the business, the best way to get advice is to go to a small business advisory service and study the following: how to look after your financial and tax matters; make sure you know all the legal ramifications of the business like setting up a company; you must have a well organized office set-up for appointment setting, marketing and administration because it will save you time.
When starting out, you must decide the type of photography you like. Most amateurs go freelance and get low paid jobs with periodicals, newspapers and magazines. This is a way of building up your experience in the field and know how the industry works, prior to launching a business of their own. To go into business, you need to explore other arenas such as event photography, sports photography, wedding, portrait, cat-walk photography and lots more.
The area of photography is divided into two aspects: assignment photography or stock photography. Both sides can be developed very successful, if you have more than one person in the business. Otherwise, as the owner you must choose a niche that you can specialize in. This is so that you do not miss any important dead lines and are reliable when needed in a rush. In the field of assignment, this is very true.
If you are working freelance for a print publication you will be paid after an assignment is completed subject to a contract, so at least your money is secure. If you, are a dependable photographer some companies may even pay you a retainer to cover for those times when you are not working.
Working on stock photography, is very different. The person would have to take a lot of pictures of anything that they wish to hold in stock, and sell the prints if there is a request for it. You would need some capital to set up a stock business.
You will need to feel comfortable with running the business because there will be an inventory, premises and staff salaries. You will have to think of things like expensive camera equipment, vans, insurance, lab processing gear and much more.If you are able to successfully market your business either locally or internationally there is good scope to have repeat business for your company.
For this side of the business, having a marketing strategy and a sound business plan is essential because there is a lot of commitment required to run a business with an expensive inventory like camera equipment, processing labs, cataloguing and storing and staff costs. Provided all your strategy comes together there should not be problem with running the business side of things.
by: Steven Sim
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