subject: eBay Selling Tips, Business - Part 1 [print this page] The following tips are related to the eBay business however they are note exclusively about the eBay business.
Tip 1: Get educated.
It might seem like the eBay business is simple, but to succeed in it you really need to know the lingo and have a full understanding of how the business works. Make it your priority to know all there is to know and become an expert. It is the foundation of your success.
Tip 2: Learn from the best people. Apply their secrets.
There are many people out there that think they are some kind of expert. They sell a few products on eBay and they know everything! Well I would recommend if you are going to really be a success you look at some of the people that have a proven track record.
The Internet Marketing Center in Canada are well known and offer some top notch products to get you on the way to being really successful. Check them out.
Tip 3: Gain a good reputation
It may seem obvious but there are loads of really poor customer related businesses on the Internet and if you will go the extra mile in being honest and straightforward then your 'good' reputation will build you a sound business foundation that will stand the test of time.
I have always used an about me page to give myself a personality. The Internet is a very impersonal environment and anything to make your listings more human will boost sales
Tip 4: Pay per click adverts (PPC)
Although there are times when pay per click can get really expensive it can really help to bring traffic to your eBay shop and it is worth noting that if you make a sale from a non eBay referenced visitor, i.e. a customer that comes directly onto your site rather than through eBay pages then you get a refund of 75% of your sales costs with eBay. This makes the cost of having an eBay shop even cheaper if your use the PPC properly.
I recommend PPC with the more off the wall or long tail keywords. By this I mean instead of having the word watch as a search able keyword try designer watch or 24ct gold watch. This will give you a better result on keyword searches because there are less people bidding on those keywords.
For keyword research I use a free tool called http://freekeywords.wordtracker.com it is free and gives you a really great idea of what keywords you should be using.
Google ad words is what PPC is called on Google.
Tip 5: See yourself as regional
Many bidders like to deal with local companies. I live on an island and because of this I have a great customer following here on the island. If you don't tell your customer where you are from they wont know. The same works in any county or state and it can increase bids. It's a free service in your listing too, which will not restrict who will see your item listing.
Tip 6: Start a PayPal Shop.
This is a service that PayPal offers to any of its customers and it offers other users an ability to search for shops that will accept PayPal. You will get some traffic through this method for selling additional items not listed as actual auctions. As a bonus Pay Pal will feature you every now again on the checkout page and it will give you a pile of traffic for a day or so!
Tip 7: Use a the buy safe service.
It is important that on large price tag items you are seen as someone that will offer some kind of positive reason and insurance to buy. A service that offers buyers insurance against fraud is an incentive to them to bid and it will always increase your bidding value. The costs will always be worth it in increased sales.
I would recommend buysafe.com
Tip 8: Offer a warranty on new electronics.
If you are going to sell any new electronics or cameras that are new, (I would not recommend it)
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