subject: Discover How Use of Facebook in Your Online Business Could SkyRocket Your Business [print this page] A great amount of successful selling today depends on closely understanding consumer behaviour.
As a marketer, you will always be curious to realise what excites or incentives your customers into buying either your products or those of your rival.
Dependent on the purchasing and consumption cycle of your product, there may be a couple of factors, which will decide the sales conversion proportion for your product.
Toward Right Learning
A successful sale takes place when your customer understands his need and is certain that your product can satisfy that need in a trustworthy way.
Both these steps occur through a process, which is commonly known as learning. Therefore as a marketer, your job starts by making sure the customer perceives his need and, as importantly, finds the solution in your product
Right Learning and Right Talks
At this instant, you could be studying this piece on your portable computer or desktop. Remember the moment when you had decided to purchase your first computer. You have to have considered many factors before finalizing which PC to buy.
One of the vital call points for a consumer is his circle of reference. It is natural for you, as a customer, to speak with your informed friends about the best brand. Positive references from acquaintances and friends help one make a call.
How has Face book modified all this?
Research has proven that purchasers do a great amount of product research on the Internet and much of the time decide to purchase the product either offline or internet-based. Customers worldwide have realized the power of the Internet as a research and info resource to a significant extent. The fundamentals of consumer behaviour, learning, reference groups, and purchasing decisions have stayed precisely the same.
However, what has changed noticeably is the speed everything occurs. Technology has brought down the barriers in world communication. Social networking websites, and of more importance the rising acclaim of Facebook, bears a robust sworn statement to the growing power of the Internet as a method of communication and a source of info.
Facebook and Online Reputation
The power of Facebook, as debated, has extended the scope of personal recommendation beyond the trusty conversation between pals.
Today, each Facebook user is free to make public his perspectives on your brand. The true effect of this occurs whenever these talks appear in searches and influence people's point of view about the brand image.
Here is where online reputation, on a generally accepted medium like Facebook, matters. In a nutshell... Handling a positive image of your brand needs you to expand your reach, more than what you would do in the event of conventional media.
The conversational nature of social networking web sites, such as Facebook, demands another approach. Unlike one off broadcast by the traditional medium, Facebook stores each conversation and makes it available through the search option for anyone that is curious to learn more about your brand.
That's why it's an imperative part of any brand plan to feature certainly on social networking web sites, such as Facebook. Engaging consultants who have relevant experience in handling brands through the new time of social networks is growing practices that may help brands manage the new wave.
Discover How Use of Facebook in Your Online Business Could SkyRocket Your Business
By: Sharad Kumar Churiwala
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