subject: How To Make Email Marketing Big For Small Businesses [print this page] Email marketing can bring gold for small businesses, if done correctly. Email gives you the ability to communicate on a personal level. It's fast and less expensive. Email marketing has lots of benefits for small businesses.
At the same time email marketing has certain expectations from its users.
As a small business owner, before preparing and executing your email campaign you should
Always keep your business goals in mind
Ask "Are you giving enough to them to get response and encourage sales?"
Always send email to those who have given you permission
Provide an enticing reason , good offer, discounts, free gifts, to sign up
Never forget that content is the king, so pay special attention
Test, test and test before sending the emails
Your testing should conclude:
Plain text v. HTML
Most suitable day(s) in a week
Most suitable time in a day
Email list divided into various segments and which email will go to each segment
More about content:
To impress a customer is not based on how much money you spend per campaign or how big you are. It demands creativity and understanding the people for whom it's designed. Your email content should be impressive and convincing enough to gain trust. Later, this trust becomes a long-term relationship.
Social networking in email marketing: Today, email recipients have lot more expectation from your promotional emails. Expecting a Twitter or a Facebook button is definitely one of them. As a marketer you have to understand this. Not only you will impress them but also those tiny buttons can do real good for you in terms of growing your email list.
Email marketing is a great channel for small businesses as it doesn't require huge money. Small businesses should take email marketing more seriously and be more thoughtful about it.
Email marketing can be a great tool of communication for business from Dental clinic to a florist store, hotel, retail stores, etc. It is one of the easiest tools and your staff doesn't need much training to learn it. However, you have to understand how best you can use email marketing for your business.
Collect email addresses of your prospects through seminars, workshops, etc., and create your own email list of prospects. Caution: Just because they have given the email addresses doesn't mean you have the permission to send emails. Make sure you send a 'Welcome mail' with a subscribe and unsubscribe link. Tell them what are the benefits of getting contacted through email. This will generate interest and willingness in them. Let them decide. If they want to unsubscribe let them go. If they subscribe read below.
Ensure your initial emails mention:
When and how you got their email id
When can they expect your emails , every 15 days, monthly, etc
On what topic(s) will the content of the email be
Request them to add your email id to their address book so that your emails will not go to the spam box
'Unsubscribe/sign out' link
If you believe in multi-channel marketing, don't forget to ask their preferred channel. People who like direct mail won't respond to your emails and vice versa.
Keep in mind, email marketing executed properly can reinforce your relationship with your customers and improve your customer service.
About the Author
by: Mac Roseberg
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