subject: Cooker: "comeback" Risk And Opportunities [print this page] In 2006, on the one hand cooker high raw material prices, making consumers desire to be suppressed, on the other hand overcapacity, oversupply, the consequences of both manufacturers and channel agents is a huge amount of backlog inventory, the health of the industry a barrier to sustainable development. But in 2007, induction cooker raw material prices fall, we see the appliance industry for economic recovery!
"Massive inventory," bring "heavy pressure"
Induction is a principle of electromagnetic induction heating using a modern appliances, which originated in Europe, its introduction has been 30 years ago, are now quite popular in Europe and the United States.
The late 80s, China has whipped up an intense than the "induction cooker whirlwind." Domestic product in 89 officially for sale (only Panasonic products abroad at that time into the Chinese market, but just look at not to sell), 87 to 89 years in two years, nearly 100 brands Jiangsu, Zhejiang, cooker, but due to technical immaturity and access to vendors good and bad reasons, product quality is unstable, in contradiction with the practicality of products, resulting in products not normally use. Two years, more than 100 brands almost annihilated, this trend did not blow long whirlwind it stopped short, and for the whole East China region, "On the stove at the mere mention."
2002, the Taiwan Army is one of his wife, announced that the next few years will invest 2 billion yuan, the appliance market through death; in 2004, the domestic famous brand of small appliances AP announced, will spend 30 million yuan poured into the appliance market, and intends to become the leading brand in the market; the face value is expected in 2004 up to 40 billion appliance market, each smart appliance tycoon was already making determined efforts, and strive to gain an advantage. Beauty, Glanz, Aucma, LG and so on, coincidentally announced the cooker into the field, the United States plans to spend 500 million yuan 3 years. The Love court, Sunpentown shouted out to do all the seats for the first slogan of the industry.
2005, the cooker has entered a new period of development. When people in the selection of kitchenware, when more began to consider buying more environmentally friendly and stylish electric stove cooking stove as the main family. This induction cooker of the development of a good market environment. The PRC, according to statistics, the appliance market volume in 2005 increased by 55.85 percent, the market retail sales increased by 51.67%. The voice of the appliance industry a bullish forecast the market volume in 2006 to nearly 60 million units. Many appliance manufacturers have expanded production scale, but no line appliance manufacturers have also launched the project in preparation for the market in 2006 to obtain a greater share of the cake.
Only household appliances in 2006, Shunde International Exposition, we can see that over 80% of the exhibitors booth appliance enterprises are placed in the appliance of the brand, and even the media jokingly, that the current along Fair Induction of the Fair; in 2005 Chumbo meeting, showing only a very small electric stove dozens of companies. Cooker size can be seen from the rapid expansion!
The first half of 2006 the situation on the point of view, the appliance market is expected towards the direction of our development: market volume grew by 49.77 percent, while the market is retail sales increased by 55.92%! But into the second half, the appliance market, the rapid development of the situation have been pressed, into a standstill.
To the end of 2006, the appliance manufacturers and dealers predicted cooker explosion and that does not come, they also doubt that this market is how friends in the end. In fact, the beginning of the manufacturers are expanding rapidly on the beginning of another, the market capacity is not under the "XXX", said how much, how much there; previous data can only be a reference, not a Law. The rapid expansion of production capacity, resulting in oversupply. Meanwhile, in 2006 before rising prices of raw materials, resulting in induction cooker prices remain high, consumers desire to buy depressed.
The second quarter of 2007 when the domestic appliance market, the frozen remains did not answer, manufacturers and channels of agents backlog of inventory has reached a staggering figure: over 200 million U.S., 1.5 million units Supor , 9 Yang 1 million units, 15 million Dragon ... ... basically all manufacturers have a number of different stocks, coupled with the hands of the backlog of inventory channel agents, the huge amount of people raspberry.
Cooker: "comeback" Risk And Opportunities
By: mumu
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