subject: 3 Simple Steps To Advertising Your Business To Success [print this page] Do you often find it difficult to make time for your advertising activities? Or do you find that whenever you do marketplace, it is not consistent enough to bring you the results you want? Marketing your company is as important as what it is that you do. If you embrace that, you'll quit struggling so much and reach a whole other level of success!
Prior to my business evolved into what it's now, I was trading my time for money. Like a webmistress, I charged by the hour. As a writer/editor, I charged per hour. Like a public relations and advertising consultant, I charged by the hour. Do you see the issue here? You will find only so numerous hours in the day, right? And if I wanted to pay the rent, I required the majority of them to be billable hours, which left little to no time for advertising. As you are able to imagine, I struggled to get clients.
But I do not struggle anymore, and here is why: it's known as passive earnings - multiple streams of passive earnings - that enables me to operate with fewer (but more of my ideal) clients one-one-one, and gives me much much more time for marketing and growing my business with a lot less energy.
Here are 3 steps to implementing this model into your company:
1. Use the funnel method of advertising. I talk about this constantly, but it's such a powerful model (that really works) that I want as many people as feasible to embrace it. If you set your business up within this system, it'll automatically do your marketing for you. And it's the best type of advertising - the "set it and forget it" kind! Products like the messestand are of this kind of market.
2. Stop trading time for money... and begin creating products which will bring you passive earnings. You are able to create items from knowledge you already have, in a way that's easy to package and deliver, such as an ebook. Taking your expertise and bottling it actually allows you to help more people than you ever could one-on-one.It also lets individual prospects who might not be able to afford your rates an choice of still working with you but just in a various form.
3. Raise your fees. Once you begin offering products, and begin bringing in passive income, raise your one-on-one charges. Now don't gasp! What will raising your charges do? It will permit you to gracefully let go of some of individuals much less than ideal clients and let you operate with more of individuals whom you are greatest suited to serve. The improvement in charges will, at the really least, offset the loss of revenue from the clients that have dropped off, but ultimately you'll bring in more revenue by taking your business to a higher level of quality and commitment. It will also give you much more time to produce more items!
Structure your company around this model and you'll appreciate functioning with much more of your perfect clients and customers. Then produce more earnings by way of packaging your understanding into products, and give yourself much more time to spend building your company to the highest vision of it you can imagine.
by: Linda Rendjuvyak.
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