subject: Is your brand protected online? [print this page] The internet has come to be seen as a key marketing and brand building tool over the past few years, providing access to millions of users at the click of a button.
The number of Internet users in across the world has grown by 399.3% in the last 10 years, standing at 1,802,330,457 Internet users in 2009 (26.6% of the world population) [Miniwatts Marketing Group survey, 2009 / Econsultancy.com].
But how protected is your brand?
Having worked hard to build a brand and solid reputation, the accessible nature of the net can be a doubled edged sword. With threats such as traffic derivation, reputation abuse, domain monetisation and fraud becoming increasingly commonplace, smart businesses are planning ahead.
A10SM's top tips:
Buy your .com / .co.uk users will assume they will find you!
Consider the primary overseas markets for suffixes & translations
Acronyms and keywords
Regional and related suffixes (i.e. .news)
New products or brand names
Mispellings and peripheral phrases associated with your company
Agency profile:
A10 Strategic Media are an online advertising specialist agency, based in London & Newbury. We offer SEO, banner advertising and email marketing to a range of clients across many industries. We tailor strategies to the needs of your business - large or small! We focus on exceeding return on investment targets with each and every one of our clients, allocating a personal account manager and providing regular reports to track results.
Contact us to discuss how we can help with a cost effective and successsful online marketing strategy: 01635569919 rhys.s@a10sm.com
Is your brand protected online?
By: Natasha
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