subject: The Importance Of Having Catalogs For Your Clothes Business [print this page] Have you noticed that many business establishments use print ads such as catalogs for their product and company information tool? Has it ever crossed your mind why these corporations make use of brochures? Perhaps, it's because print ads are highly effective in achieving the goals of the company.
It's a fact that women like to shop for apparels. They like to try the latest styles on and search through stores for some great purchases. But if women can't come to a shop for some reasons, why not let the store come to them?
Catalogs are great marketing tools. Some women consider shopping a therapy, but if they can't go to a store, looking at catalogs can also do wonders. The professionally shot apparels, if placed correctly on the pages, can pull in even the choosiest of buyers. Catalogs are similar to women's magazines in a sense that they are both good "reading" materials for women.
The garments shown in catalogs normally preview the latest styles from a dress shop. Women like the idea that they get a glimpse of what's to come, allowing them to wear the latest styles from the clothing company.
While most women don't have a problem shopping for apparels, it's not the same for men. Ever wonder how Victoria's Secret started? A man named Roy Raymond started the company in 1977 because he was embarrassed to buy intimate apparels for his wife in a department store setting. And while he opened physical stores, he also promptly followed it with a mail-order catalog so those who couldn't or didn't want to go to his store would still be able to browse products through catalogs. So there you have it. Catalogs worked for men then, they still work for men now.
That's not all. Clothes catalog makes men pay notice. Catalogs about hardware tools, car parts and accessories, and electronic gizmos get men's attention, true, but so do their physical store counterparts. He can spend time in a hardware store or car accessories store, but a man won't linger any longer than necessary in a clothing store. If a man needs a white shirt, he will go straight to a shop in the mall that sells white shirt and leave as soon as he buys one. But for a woman, if she needs a white shirt, she will comb the whole shopping center and enter several shops that sell it before she buys one, and most likely, a whole lot of other things]items as well before leaving the shopping mall.
So if a garment brand can bring all its products to a man through a catalog, he will also be forced to look at the other apparels as well, thus, he may include one or two more purchases.
A catalog also draws in potential new buyers. There are those who don't enter a store just because they are not familiar with it. Curiosity doesn't bother them, so even if the brand has a new batch of styles that they may like, they won't learn about it. But there are also those who are interested but are reluctant to enter a boutique because they might find the items too pricey for them.
Catalogs are a serious help to a clothing shop if done the correct way. Of course, they should have great photos of the items, full item info, and a great layout to achieve its goals. Because the success of the catalog is dependent on whether people would actually want to open its pages, and that's not possible when you have a badly made catalog.
Catalogs are just what a brand needs to lure clients. Those who don't know anything about the brand might find items that interest them through a catalog. And those who have questions will get answers as catalogs have complete info posted, including the clothes' available colors, sizes, materials, and price.
by: Camille Pratt
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