subject: Squeeze Pages: Are you leaving money on the table? [print this page] The concept of squeeze pages is very intrinsic to internet marketing. It depends heavily on the squeeze pages for list building purposes. If a website is promoting a product and has no visitor reference to get back to then there would be no sales. There are very few people who are convinced by the first look at the product. The majority of the customers need to screen through a few option and a lot of convincing before they opt for a product.
Squeeze pages are created to put across a product promoter's offers and ideas to the visitors and convince them to at least review them properly. List building can be done by putting an opt in forms in the squeeze page where the visitors is asked for the email id, the residential address, sometimes phone numbers are kept optional depending upon if they want to leave any, and most importantly the reader's first name and the last name.
In this way a huge data base of email ids and addresses is created. From these data bases, the subscribers are sent emails regarding products along with certain exciting new offers attached to them on their purchase, on a weekly or monthly basis. These emails help the visitor be updated regarding the new products that are being launched, which they might make use of. Other than this they get attracted to the offers that are stated in the email on their purchase of it through the link.
Often a video squeeze page is used in recent times with the advent of its discovery. Videos are now taken to be a good medium of communication and the product-promoters of internet marketing have taken to it. Video squeeze page helps to grab the attention of the visitors. A short and fascinating video can keep them engaged to it.
The product promoter often can explain the product value to the potential customers almost like in person with the help of both his language ability and his appropriate gestures. Emotion is an important aspect of human beings. Through a video squeeze page the promoter can also make an attempt to appeal to the customer by tapping their emotional components very subtly.
The product seller makes a video with good visual and auditory quality and pitches in interesting facts, empathizing components, little humors and makes it as attention catchy as possible.
Sometimes the video contains very grabbing texts that are hard to be taken eyes off from because it taps the curious part of the customers psyche attracting him to wait for more, to learn more.
The videos are generally made in a very orderly fashion and the squeeze pages are also designed in a neat manner, not making it too messy or dingy or putting an overload of information, options or advertisements all around. A short video is made in placed in a way on the page that the next stop for the visitor is the opt-in form where he/she leaves his/ her details for the promoter of the product to get back to.
Squeeze Pages: Are you leaving money on the table?
By: Robert. Smith
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