subject: SEO Mistakes That Will Set Back Your Business [print this page] It's common for people new to SEO marketing to build an entire campaign around a set of poorly chosen keywords. Correct keywords are essential for a successful SEO campaign because people wanting information on a certain topic will search under specific keywords. For example, if your target market is dog training, then you would be targeting keywords that are not only related to this niche but are also buying keywords.
For a marketing campaign to sell an ebook on dog training, the best keywords would be "learn dog training." If you choose the wrong keywords, it's clear that your marketing won't help sell your product. Also, the backbone of successful search engine optimization is to focus on the right keywords and create a list of them, so that you are able to drive traffic in loads. You can get a good list of keywords in any number of ways, but using simple, free, powerful tools like Google's Keywords tool is the easiest method.
One of the benefits of using free keyword tools is that you don't have to pay for getting good results. A paid keyword research service like Word Tracker can also generate these word lists, and they will be more directly focused on your niche from this source. In the end, make sure you're confident that you've chosen the correct keywords to target, because otherwise you could waste a lot of time optimizing content for the wrong words.
One costly SEO mistake you never want to make is plagiarism, or taking content that doesn't belong to you. If you put your name on someone else's content, you could face legal problems as well as being penalized by the search engines. Search engines love original content that adds value. Unique, helpful content is what the search engines want to make available to those who search.
You also have to be aware that the search engines use a duplicate content filter, which removes content that is identical to something already listed. But this only applies when you have the same content on all the pages of your site. You can find a lot of content online that you have permission to use, but you have to leave the original writer's name and other information intact. By keeping your practices above board, you will see better results.
Avoid the mistake of leaving the images on your site without ALT tags. Make sure all the images on your site have ALT tags, since search engines see them as important. The basic reason for using these tags are so that your readers can see what an image is about while it is still loading. However, it can help you with your search engine rankings. Ensure that the ALT tags have keywords that are good for both human readers and the search engines.
As long as you remain ethical and stay alert to what you're doing, you won't make the kind of SEO mistakes we've been discussing. The more you work on avoiding them, the easier it will be for you to see real time results.
SEO Mistakes That Will Set Back Your Business
By: Dario Montes de Oca
welcome to Insurances.net (https://www.insurances.net)
