subject: How To Use Custom T-shirts To Get You Business The Attention It Needs? [print this page] There is no dearth of creative marketing ideas; however, the only problem is that they all come with a high price tag which may not be feasible for small and mid size business owners; but most businessman realizes that the only way to succeed in a business venture is to ensure brand visibility; the fundamental principle of marketing is quite simple; the more positive attention your business gets; the higher will be your chances of raking in a profit. So, how do you market your business on a limited budget but get the same effects that you wool if you were to spend on some of the more high end marketing gimmicks? There is simple answer to this question; with the help of custom t-shirts. They are unique, and inexpensive and these humble custom t-shirts can give your business more mileage than a 30 second advertisement on prime time television which would cost you only about 100 times more than what you would have to spend for custom t-shirt marketing campaign.
Don't be under the impression that customized t-shirts are only being used by small and mid size businesses; actually, the idea was born in the marketing department of Pepsi and Disney; these companies printed images of their products and in case of Disney of their cartoon characters on custom t-shirts. Needless to say; these t-shirts were an instant hit and the rest is history. Even today, it is not unusual to see big companies like Microsoft and IBM offering customized products including custom t-shirts to their employees and even using them at events that the company is participating in. For instance, if Microsoft employees are participating in a marathon, you will always see them sporting the Windows logo on the t-shirt; so, to put it simply if Bills Gates's team can do it so can you.
Let's talk about how you can get these custom t-shirts made and how they can be used to your advantage.
Custom t-shirts are long term promotional tools that will keep working their magic long after your investment has been recovered. Did you know that your customer or employee would have to wear a custom t-shirt with your company's logo or information about your product on it just 5 times for you to get back your money's worth? Yes that's how powerful they are which makes them far better than television or radio advertisements and even newspaper marketing campaigns.
To get custom t-shirts, you will need to visit an online establishment that offers printing services; ideally choose digital printing because this is a cheaper option than art screen printing. In digital printing a light colored logo's printed against a dark background while the screen printing process can be used to produce more complicated designs with darker colors on a light background. Both techniques can give you high quality images o fabric. If you choose custom t-shirts as a marketing tool for your company; here are some tips that will prove useful.
You can get our existing logo printed on custom t-shirts or you could go for a totally new advertising message; it all depends on the company's goodwill in the market. Whatever your designing needs, a professional screen or digital printing website can help you get the design together. If you are footing a new company, you would want people to know and remember the organization; in this case it is important to make the company's logo the most prominent feature on the t-shirt.
Now, these t-shirts can be used for a variety of purposes; you can gift them to your employees and designate one day of the week; usual Friday, as casual day and request them to wear their company logo custom t-shirts to work or you could offer them to your customers through a contest that they an participate in when they buy your products. Alternatively, these could also be used at an event that the company is hosting or participating in. For instance, if you are part of an Industrial expo, you can get your employees to wear these t-shirts and also offer them to potential customer who visit your booth.
by: Seomul Evans
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