subject: Data Cleansing Cost Comparisons from W8Data - how to save time, money and resources [print this page] It's a fact that mailing gone-aways and deceased names not only wastes money, but it also increases the environmental impact of any direct marketing activity. Now, more than ever, your valuable marketing budget needs to work harder for you and mailing people who willNEVERrespond to your campaign is a waste of time, money and resources.
It's also aFACTthat removing deceased and gone-away names prior to mailing saves money. For example, the cost of sending out 50,000 mailings before extracting the deceased and gone-away names, is approximately 1,400, but the cost of mailing these after removing the deceased and gone-away names is approximately 550, so a significant reduction. This reduction becomes even more apparent when the figures are based on 100,000 mailings. The cost of mailing before removing the appropriate names is 4,700 whereas the cost of mailing after being cleansed is approximately 1,300. A huge saving of 3,400!
With over 6 million people moving address every year and over half a illion people being registered deceased, your data can decay at a rate of about 7% per annum. So on a data file of 100,000 names there could be as many as 7,000 un-deliverables!
Screening data prior to mailing also providesADDITIONAL SAVINGSby deleting records not meeting the standards required to qualify for extra postal discounts under the newRoyal Mail Sustainable Mailscheme,visit theRoyal Mail website for more details.
W8Data will provide you with a clear and concise summary of your data, recommend the next steps and help you to make your data work harder for you. Just call01489 796559or emailsales@w8data.comfor yourFREEdata audit, or go to our website http://www.data-cleansing-service.co.uk for more information.
Data Cleansing Cost Comparisons from W8Data - how to save time, money and resources
By: Will Anthes
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