subject: Boat Slip Rental - Five Essential Tips for Advertising Your Boat Slip Rental [print this page] So you have a boat slip rental just waiting to be filled? Well, it is certainly not going to rent itself. Advertising your boat slip is essential for an easy and speedy rental, especially with our current economy and the market of available boat slips at marinas and residences across the world. It is more vital than ever that you take action to expose your boat slip to cruisers and power boaters looking for a temporary or permanent home for their boat.
The first question you must consider is where to advertise your boat slip rental. Although trade publications and boating magazines offer boat slip classifieds, print publications are often rather expensive and do not reach a large audience of your target market. Online internet advertising is often the most cost-effective method of reaching boaters across the world.
Five Tips For Advertising Your Boat Slip Rental
Simply advertising your boat slip is not enough. How you present your boat slip rental is crucial to grabbing boaters' attention and getting them to contact you immediately. With the flood of information and available boat slips being advertised on the internet, your listing must be attractive, compelling, and provide the information boaters require in deciding if your boat slip matches their unique needs. The following are five tips for ensuring your boat slips rental listing stands out from the crowd:
Pictures - your listing should contain as many pictures as possible of the boat slip (from different vantage points if possible), marina, facilities and surrounding areas so that boaters have a clear, visual image of dock. It is also a good idea to include images of the boat slip with a boat tied off so that boaters can visualize how their boat would look docked in the boat slip.
Dimensions - your listing should contain accurate dimensions of the dock (length, width, etc.), maximum draw at low tide, and clearance to and from the dock, including whether there are any fixed bridges.
Features and Amenities - describe all of the key features of the boat slip that are of importance to boaters, including whether there are electrical hookups, fresh water, internet access, cable, fueling facilities, etc. If your boat slip rental is at a marina, list all of the amenities and marina facilities available to renters, such as accommodations, laundry, shower facilities, restaurant, or pool. You should also indicate whether liveaboards are permitted at the dock.
Location - describe in detail what is available in the surrounding local area, both on land and by sea. Are there groceries and marine supply stores nearby? What local attractions are available (shopping, restaurants, etc.)? Transportation? While on the water, what are the available cruising destinations, both long and short-term?
Pricing Options - it is best to provide and advertise a variety of pricing options for your boat slip rental, including daily, weekly, monthly and yearly. Offer and advertise a discounted rate for long term boat slip rentals.
Boat Slip Rental - Five Essential Tips for Advertising Your Boat Slip Rental
By: Jennifer Huff
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