subject: Intro and Maximizing Google Local Business Listings For Small Business Marketing [print this page] Small Business Marketing Small Business Marketing
Local Directory Listings
Experts approximate that just ten percent of small business marketers in the u.s.a. have claimed their business listings on Google Local search results. That means that nine out of ten local businesses aren't maximizing benefits from local internet marketing that can supply costless traffic to their business website. There is no fee for a local business to take management of their listings or add their small business contact information to Google or sites like Citysearch or yellowpages, if it is not previously listed in their directory.
Google supplies small business marketers a "dashboard" from which they can oversee their local listing and present supplementary material and images regarding the business that are not covered in the simple, unclaimed listing. A basic listing on Google local places will frequently contain the company name, telephone number, address, one category and additional details that Google may have aggregate at other sites such as Citysearch or Insiderpages. This externally gathered facts could be images or even reviews shown on sites around the web. The Google Control Panel also has tracking data that will display the number of times your local company listing was shown in the search results, and how many clicks your company attracted.
Once a small company owner assumes command of the Google Local business listingthey will be able to get going updating the data and optimize the listing for enhanced rankings and additional keywords. Local marketers may edit photos, videos, operating times, discounts, extra categories, a short business detail and plenty more.
Optimizing the small business search listing can help small businesses in two ways. Firstly, the more complete your local listing is, the more appealing it can be to new customers. new customers are:will be to a greater extent attracted to local business listings that provide more relevent material and appear professional. Consumers could even be motivated to contact a company that is offering a special coupon or discount. This is an adept way to generate free leads for your business.
Secondly, by updating your business data and incorporating well written descriptions and category selections, you will help optimize the listing for higher quality search engine directory results. The more often your business appears for various keywords and the higher your company ranks, the greater number of clicks your company will acquire. More clicks translate to additional traffic and new customers for your company.
There are many resources on the Google help site to describe the best methods while you fill out your listing or you could visit various marketing blogs that provide video courses that explain optimizing your local business listing.
Intro and Maximizing Google Local Business Listings For Small Business Marketing
By: JamieKeane
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