subject: Promotional Signs For Business [print this page] Signs benefit a business because these produce a visual way to promote a sale or the business in general. People see the sign and are drawn to the business that is if the sign is well designed and effective. A sign needs to do its job of attracting customers and bringing them into the business. If the job fails then the sign is a failure.
There are certain steps to take to help ensure successful signs:
1. Choose the sign size and shape. This is determined by what is attractive and will fit the desired message. If the message is too big for a sign it will be cluttered and difficult to read. The sign needs to be bigger or the message should be reformatted. The shape may need to be reconsidered as well, such as if a circle sign has been chosen for looks it might need to be changed to a more traditional sign instead. It is all about readability because if a sign doesnt have that then it will be useful as no one will get the message.
2. Find the easiest to read font style and a color that is readable as well. There are many choices for both font style and color, but not everyone is a good choice. A fancy font is beautiful, but if it is too fancy then it might hurt the readability of the sign. Often a fancy font is difficult to see from a distance. One rule of signs is to choose a font that can be seen even when a person is not standing right next to it. Colors that are most commonly used for signs are red, blue, green and black because they are the easiest to read. These colors are noticeable and easy to see from a distance.
3. Using the right sign material is another important think to consider. If the sign is going to be outside for an extended amount of time it needs to be made of a weather proof and fade resistant material. This includes plastic and vinyl, which are both durable and can last outside for years. If the sign is going to be displayed inside then it could be a material such as paper or even a carved wood because it is not important that the sign withstand rain or other weather. Nevertheless, if there is a sign that is desired, but it is made of an indoor material it is possible for it to be displayed outside. This is an option if a sign is only going to be outside for a few hours, such as during a celebration and the weather is said to be clear.
Finding a sign that is inexpensive is often important to a business to help meet a budget. Yet, the most important element is having a sign that is well designed, but if it meets within a budget or is less than the budget these are bonuses. Sign makers often help customers to get a well designed sign for a good price.
Even if all of these steps are used then the sign has a better chance of being successful. Determine success if more customers are walking through the door, but increased profit is the best benefit of a successful sign.
by: Stan Bala
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