subject: 5 Benefits Of Video Walls As A Business Tool [print this page] A lot of businesses these days are beginning to discover the many uses of digital display technology for business, and thanks to rapid advances, what was once only available to the biggest corporations is now within the reach of many more modest budgets. Perhaps you've been thinking of some ways you could bring a new atmosphere to your business using these types of technologies but are still on the fence.
Here are 5 benefits of video walls as a business tool to give you some more to think about:
1. Interactive
First off, many digital displays and video walls are interactive. This means your clients can stop and actively engage with the information source and find out exactly what they need to know. This presents a wide range of possibilities for creating customer communication solutions that are highly effective and diverse, allowing you to tailor the technology directly to the needs of your business. And it certainly helps with number two as well.
2. Entertaining and Captivating
Not only does the interactive nature help to hold attention, but the streaming video or other digital effects of these types of displays can grab the eye of even the most distracted or disillusioned passerby. It draws people in and once it has those eyes than you can pretty much guide them in the manner you choose in order to deliver your desired message.
So even though the interactive features offer a high degree of customer control, you still ultimately provide the direction. And because of the ability of a video wall to engage, they are often used solely for their entertainment value to brighten up the atmosphere of an otherwise boring experience and keep people smiling.
3. Free Up Man Hours
These above points add up to a very effective solution for saving capital spent on man hours. Human capital is certainly the most valuable resource at your business' fingertips, but isn't it better spent on other tasks rather than delivering the type of information that could easily be conveyed by streaming video for visitors or offering a way for them to access it themselves?
4. No Software Needed
While you are likely thinking that video walls require the use of expensive software that will always fall prey to planned obsolescence, forcing you to constantly spend money on expensive upgrades, many engineers of this type of technology provide a very enticing solution. Rather than base it all on software, many now run the systems from an internet connection, which also means that you can access the data feed from any location that is "wired" in to the web and control what is being broad-casted. Nice.
5. Low Cost
And last but certainly not least, the latest technological advances have brought this type of communication media down in price and made it more affordable than ever before. So finally, it isn't that expensive anymore, and any business with a reasonable revenue stream can leverage digital technology for their business.
And when you begin to explore the versatility of the systems out there on the marketplace, you really start to see that the possibilities of how that leverage can be gained by many different businesses really is endless.
by: James Druman
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