subject: Why Should Brand Building Be An Important Part Of Your Online Business [print this page] The idea of brand building has really taken off in the last 12 months. No longer is branding yourself only for big companies but now the importance has trickled down to the internet marketing hopefuls who wishes to make a place for themselves and get found faster over their competition.
So where do you start in your brand building efforts? The answer is easier than you think.
First off, you need to realize that you are very good at what you do. You are the expert. If you are not convinced that you are then no one else will be either.
Your question might be now, so what's next? An easy way is to get close to friends, acquaintances and information that are experts at what they do, know and teach.
However, there is one slight drawback to this approach. One day, you won't have anything more to learn from them.
It's possible you might fall into the "what is it that I know now that is different and unique"?
Think back on your journey and reflect on what people may be coming to you for while they try to gently pick your brain for free information.
You can stimulate ideas in several ways in order to answer that question:
* Look at the skills you used to help others with
* Your life experiences that gave you insights in things like, relationships, death, financial upsets, family life, personalized training in a specific field
* Your accomplishments that have brought you praise
* What about hobbies?
All of these can help you take on a look that can only be filled by you.
Having a unique name or nick name is a good first start. Another is to have a catchy tag line. Look at McDonald with "I'm Loving It" or Pepsi with "Every Pepsi Refreshes The World". It can be the way you look also or answer the phone. You could even consider a unique business card printed on a specially textured paper. Possibilities are endless.
As your branding efforts spell out your unique selling proposition, it's easy to think that something like "Teaching home business owners, how to position themselves to generate leads using attraction marketing methods in the low cost environment of web 2.0 social media by setting up a central hub like a blog or a website then driving traffic to it through SEO and social networking sites" covers what you do really well.
But every Tom, Dick and Harry is trying to do the same thing. However, wouldn't this have more impact, " Drop Useless Cookie Cutter Marketing and Learn to Brand Yourself Online"?
Iin order to drill down into what you can further offer, ask those around you what your strengths are. It's possible that you see yourself as shy but others don't see that about you. It will give you more confidence.
As you become well known for one thing, in your specific niche, you will be more focused to what brand image you want to reflect and your brand building will take off.
Blending in the crowd won't cut it online. Millions of people are now turning to online marketing as a means of escaping the economic downturn and if you don't jump on the brand building band wagon first, then you will not stand out of the crowd and be found when someone is looking for you.
Staying armed with knowledge from those who can educate you about the process of brand building can be crucial to your success or failure.
by: Marie Leonard
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