subject: Why Is Email Marketing Important To My Business? [print this page] Having an email list is possibly one of the most important and powerful tools you can have at your disposal in your business. Many top companies from around the world have already been using email marketing for years.
If you're like many others, you have probably shopped at either Amazon or eBay before - and you've most likely received numerous emails from both afterwards, informing you about what's popular and about the latest deals you may be interested in. That is what email marketing is all about, and they are using this technique because it works.
You might have become used to the "Internet marketing" style of the emails involved in email marketing, this is where marketers send out follow-up emails or messages to you. However, many Fortune 500 companies have been utilizing this strategic plan for years before it became known in Internet marketing.
It's not very difficult to get a start in email marketing. The main thing you need is an email marketing software system that will handle your list. High quality email marketing software should also be capable of keeping track of statistics like clickthrough rates, open rates, and conversion rates.
Some companies use their own email marketing software designed by their own programmers. Fortunately, you can easily find a lot of great email marketing software on the Internet, such as Mail Machine Pro.
Why is email marketing so important?
Capturing leads - When you have an email list it means you already have leads who are somewhat interested in your business operations or services. You can simple and quite easily follow-up with your leads any time you desire or even send them a variety of new offers you want to promote. In truth, it usually takes at least 4 to 5 exposures before a potential client actually makes a purchase, to become a client so it is important for you to be able to keep in contact with your prospects.
Creating a relationship - Email marketing is so much more than just selling. You can utilize the software to build a stronger relationship with the people on your list. A quality list is one where your audience actually likes you and places confidence in you and your products and services. It can be hard to create this kind of relationship, but it can be very valuable when done through email.
Accumulate savings - Making sure your offers are visible to new faces can be a very time consuming and expensive thing to do. And as time goes on, advertising costs continue to grow. Email marketing software allows you to make sales to the leads you've already accumulated over and over again, with no need to have to pay extra funding on advertising.
Greater conversion rate - Why focus on making sales to strangers when you can focus to sell to your existing customers? A customer usually always has a higher value when compared to someone who has not purchased from you before. This is the case because a customer trusts you and has already had a successful interaction with you while a prospect may never buy anything from you regardless of your efforts.
Making the most profit - If someone purchased a brand new 40" LED television, what do you think the chances would be that they would be interested in a brand new home theater sound system to pair with it as well? You can without a doubt, capitalize on your profits by giving them a chance to progress the original product they have already purchased from you. Furthermore, they will probably also be interested in a guide on how they can fully operate their new purchases too.
by: Tony Ferraro
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