subject: Stand Out And Shine By Defining Your Business Difference [print this page] The common dilemma faced by many businesses today is how to stand out and stay ahead of the competition. The market is saturated with many kinds of businesses today. If you think that you offer unique products or services and dont have to worry of competition, let months or even weeks pass by and you are sure to see businesses offering the same products as you. Thats how things work in the business industry. If people see that a certain product or service is profitable, they will surely make a way to offer the same products or services.
The challenge now is how to present your products to customers in a way that no one can replicate. How do you create a unique marketing campaign? The answer to this question is actually simple. You simply define your difference.
Carefully defining your business in your business card, poster, or brochure printing will help you discover what your business is truly is, to whom you are doing business, and what makes you different. Many businesses, large or small, make the mistake of ignoring these questions, which sadly is the reason why they dont succeed in the market. But those who answer these questions are able to stay ahead of the game as they are able to create a strong business identity, focused messages, and most especially effective and compelling marketing materials.
Just take a look at your competitors. How do they communicate and market their business? Study their strategies and learn from their mistakes. Most importantly, know the basic facts about your business to be able to place all your marketing elements in the right place. Here are ways to define your difference:
Know the characteristics of your business. This means answering the following questions: who are you? What is your business about? What are your goals? What unique products and services do you offer? All these questions will help you determine what your unique business attributes are.
Study your competitors. This means you determine who your competitors are. Who are the businesses that offer the same products or services as you? You should be aware of the businesses that compete closely with you in order to devise ways to outdo them or stay away from the same market as them if possible.
Define what makes you different from your competitors. After studying your competition, it time to know how different you are from them. Determine your area of specialty; how you serve your customers and the product or service you offer. Dont claim to be better or faster or cheaper than your competitors if you cant sustain the claim. Keep in mind that your business matures, so expect to experience a lot of changes.
Determine your target market. Its important to define the demographics and psychographics of your target market. Demographics refer to the sex, rage, and age of your market and psychographics refers to the hobbies, desires and other aspects that make up the personality of your target market. After determining your market, its time to know how to market your business to them. This means deciding on the best type of marketing material to use to best deliver your message to them. Should you print brochures or postcards, or use the marketing power of televisions and billboards?
Once your have defined your difference, then you can create a marketing campaign that will surely outshine your competitors. So, start working on what makes you different today.
by: Martha Killian
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