subject: Practice Professional Business- Get impressive Results by:Abe Cherian [print this page] Being a trustworthy professional in business today might
seem obvious, but not always followed. This represents 95%
of your business success.
If you have a retail store that is a clean store, make sure
the doors and windows are clean, make sure the store front
looks good. Enforce that your employees stay clean and the
shelves and floor are clean.
If it's a service company, make sure your service
technicians are wearing clean work clothes, their trucks
are clean, and salesmen should be well groomed and
punctual. Everything about your business should be
professional.
The public is more skeptical than they've ever been. So we
have to deal with negative media about people who were
ripped off by a service contractor. It's hard to blame
people for being skeptical. There are a lot of sleazy
companies out there who rip people off.
We have to over compensate for these consumer feelings.
It's unfair, but that's the way it is. You want to project
a professional image and earn peoples respect and trust.
If They Complain, Answer. Whenever you have a complaint
come in from a client it means they are asking for help.
It's an opportunity to cement a relationship and enhance
your customer relations.
The key is to take care of complaints as quickly,
efficiently and ethically as possible. Don't leave them
unhappy. Remember that an unhappy customer will tell many,
many people not to do business with you.
If you have a customer that continually complains and is
always wanting to cut prices here, get a little extra value
there, give them their money back. Remove them from your
database.
In many of the companies I've seen and been involved with
seen those companies build databases of people they will
not do business with because they are always looking to get
something for free.
If you give somebody their money back, there aren't too
many bad things they can say about you. If you don't refund
their money, they can say just about anything they want
about it. Whether true or not If it's a complaint that's
not going to be rectified at all. You definitely want to
give the money back.
You should think of that money being spent on stopping them
from telling others bad things about you as money well spent.
The customers who are normally good customers or never say
much one way or the other and something goes wrong, You'll
want to correct it quickly, efficiently and ethically as
possible.
By Abe Cherian
Copyright 2005
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