subject: The Business of Blogging [print this page] Blogging for business is a really smart business marketing strategy.
Incase you think the blogging boat has long since sailed, be reassured, by reading this you remain in the top few percent of the business world's population in terms of blogging for business. If you use this as a business marketing strategy, you will enter an elite group.
So why should you blog?
Because it gives you a huge advantage to:
1. Create your online business community
2. Position your business or association as the authority
3. Build an online asset with potential resale value
4. Create passive income
5. Open doors to endless other opportunities
These opportunities are available to you as a professional, small business or corporate or stay at home parent. That is the beauty of the internet and blogging in particular.
The internet allows us to connect, relate and transform.
Simply put, your offer, solution, knowledge or expertise can be found on the internet by all of those intent on finding it through search engine optimization.
Once your potential community member has found you, you have the opportunity to build a relationship by giving them valuable information that provides a solution, enriches their lives or helps them make a decision.
Blogging is the vehicle by which this can be achieved. It connects your business to your visitor, it allows you to relate and create trust and in doing so, you transform the relationship from casual web browser to committed community member.
The 7P PlatformTM correctly followed will ensure you are successful at blogging for business.
PASSION: Determine your passion for what your business does well and communicate that with conviction.
POSITIONING: Be clear about your positioning (brand personality) and communicate it in a consistently through all you media channels and in particular your blog.
PLANNING: Know what it is you want your blog to achieve and reverse engineer it from the goal through to strategies and the tactics to succeed at each.
PERSONAL RELATIONSHIPS: Respect each visitor who finds you and serve them well by sharing with them your most valuable content.
PROCESSES: Follow tried and trusted content building, search engine optimization and relationship building methods to bring your most wanted visitors to your business blog and build relationships with them.
PERSISTENCE: Do this over and over again by outsourcing the tasks.
PROFIT: Enjoy your profit and share it, where you can, by investing in your community. It is through them that you profit, so return the favor when you can afford it.
The Business of Blogging
By: Sandy McDonald
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