subject: Industry Marketing To The Floor Franchise Sales Business District Has Doubled [print this page] Floor Franchise's Marketing Is a very complicated matter, franchise marketing support at headquarters are not in accordance with the specific price of each district to plan, therefore, in addition to a large surface to support the headquarters, stores should also do their own single-store marketing efforts to the floor improve store profitability.
Marketing is the operator would do in the price war, unusually fierce marketing war situation, you want to improve store profit alone will be done through the shops do in-depth marketing is the best solution.
Business district is a very common marketing terms, from the simple definition, marketing is only for the store where the shopping district shopping district around the consumer group's marketing efforts; but if the definition of deep excavation business district marketing, it refers to target customers associated groups Sell System and associated service providers in the possible indirect sales circles, collectively known as the business district marketing.
Flooring industry, our franchisees, for example, the owner generally is a typical tradesman form to the main store sales, sometimes simply introduce a new real estate activities, only the most superficial marketing efforts, if truly the business district marketing do so, sales will certainly double rapidly;
One mode of operation: service marketing
Summed up store located within a radius of two kilometers of the number of community, listing the name of the old cell number, in order to free the name for the floor maintenance visit door to door registration, inquiries family shop floor time and predicted service life, sum up the record, and according to life providing customers with proposals for change.
Profit from: 1), an effective division of the community family floor usage, and according to registration for life due to customer suggestions and phone services with a sample home to sell, effectively avoiding peer competition in the one- the case of sales transaction rate can be enhanced.
2), floor maintenance card sales; floor maintenance costs are lower, the maintenance can also be effective floor maintenance business expansion, such as analysis and maintenance card for sale in the form of half a year card, annual card charging source.
Example, a general community 200 residents, for example, calculated by 500 yuan per card, 10% of the turnover rate will produce 10,000 yuan of profit sources.
Second mode of operation: joint marketing
1), floor maintenance services associated Floor maintenance franchise can be home-made card, provide the floor to public or low-cost maintenance in the name of community marketing, repair the floor in the same time, life on the floor due to the user associated sales, and on-site registration according to customer needs Appointment to the door sample display of time, as long as the customers have read the kind of demand, as in the case of one to one sales transaction rate can be enhanced.
Profit from: 1), floor maintenance costs, according to the cost of conversion.
2), sales of new flooring costs; to 500 residents in the calculation, as long as produce a 5% turnover rate, the dosage level of 50 per household basis, is 25 x50 = 1250 Ping Ping.
Mode of operation 3: Installation services related sales
Installed in the new user can be derived from services related store sales, such as business cards, floor maintenance, to seize the source of any profit will bring profitability to franchisees.
Thus, a small flooring stores, as long as the business district to do marketing work for deep penetration, bringing the profit change is evident, therefore, any franchise business operators do not want to look beyond The store's products, but to their mental and physical care to do business district the home products market, the shops did not do well, as long as the sale of part of every good intention, is sure to bring a steady stream of profits!
by: stefasuan
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