Insurances.net

subject: Laying a Foundation for your Business by:Abe Cherian [print this page]

Running a business gets so demanding, that we often can't

see the wood for the trees. We become preoccupied with

ensuring that everything in the business works the way it

is supposed to. In other words, we spend most of our time

working in the business.

The problem with this operational focus is that it is easy

to lose sight of what could be done in the business to make

it run better. The business will only prosper in the long

term if you devote a lot of attention to improving how the

business works and increasing its capacity.

Spending a lot of time working on the business, makes it

grow in the long term. Business growth is sustainable and

things just keep on getting better. If necessary, get other

people to work in the business. Working on the business

should be your top priority.

Failure to work on the business causes it to become

trapped. It is almost like the business gets stuck in a

box. The business is unable to dynamically take advantage

of opportunities. And it fails to adjust to a rapidly

changin g environment. Eventually, the business starts

losing its competitive edge. A one way downhill trip

becomes almost inevitable.

Most businesses fail or under perform because business

owners spend too much time working in their businesses. And

not enough time working on their businesses. The biggest

fall out is during the first year. 29% of new businesses

never make it into their second year. And 65% of businesses

close their doors within the first 5 years.

Research shows that the biggest cause of business failure

is the lack of a Strategic outlook. People who start

businesses tend to be very focused on operational issues.

The preoccupation with working in the businesses causes an

almost exclusively Operational Focus.

The lack of a Strategic outlook means that little attention

is paid to laying the foundations that business success is

built on. Because Strategic Action is not taken in the

business, it stagnates. And gradual decline follows. Even

if you get through the first five years, you aren't home

and dry yet.

Many businesses that manage to get through the first five

years, also lack that all important strategic outlook. For

them, a different set of problems arise. Initiating

strategic outlook enables business techniques you will need

to become successfully occupied for the foundation, which

is the first building blocks of any business.

By Abe Cherian

Copyright 2006

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About the author

Abe Cherian's online automation system has helped

thousands of marketers online build, manage and grow

their business. Test-Drive iMediatools for free and

watch your sales shoot up. http://www.imediatools.com

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