subject: Keeping Your Business Cards At Hand [print this page] It has been repeatedly said that business cards are integral to any business. In any marketing campaign, the simple, inexpensive, and effective business card should be part and parcel of the process. But why is it that many business owners go out of their homes without these cards?
In business, forgetting your business cards is like forgetting your clothes. It is that important. After all, you never know when you will meet potential customers on the street, so it pays to always have your cards at hand.
What to include in your business cards. You probably know this already. With the various business cards you have received, you are now familiar with what kind of information is placed in these cards. But for the sake of recall, the basic information that should be printed in your cards are your name, business name, contact numbers, address, company logo, and website, if you have any. This information should be printed in easy to read font and color. You can also print discount coupons or freebies at the back of your card, which people can avail of when they visit your store or when they purchase from you.
Use attractive logo, images, and design. Nothing can be more appealing than a unique and attractive business card. Even if you print cheap business cards, if you have an exceptionally enticing card, people will still notice you. Make sure to create an effective logo and choose images that are attractive, but related to your business. You can also consider printing your contact information in another language at the back of your card, say in Spanish or French, that is if part of your target market are people from different countries.
Proofread your business cards. Now, this is something of great importance when creating your business cards. Proofreading avoids pricey mistakes, so make sure to review your card before printing them. Keep in mind that once you print them, theres no way to correct a mistake on the copies printed. All you can do is order additional print runs. That is quite costly, especially if you are on a budget. So, be sure to read each line carefully and review everything from top to bottom, left to right. Dont skim on texts written on your card. Read them carefully.
Keep them nearby. Where ever you are, make sure to always have your business card with you. Keep them in your wallet, computer bag, car, or better yet invest in a business card holder to keep your cards crisp and pristine at all times.
Other strategies to do with your business card. . .
You can always consider adding useful, funny, or educational information at the back of your card.
Use the back of the card to jot down notes about the person. Encourage other people to do the same.
Hand out several business cards to a person and ask him to pass your card to other people. Be sure to give them a reward for referring your business.
If your card is not particularly unusual, consider developing a captivating tagline to say every time you hand out your business card.
Keep in mind that your business cards are one of the most useful, effective and productive material you can use to promote your business. They are the seeds of your business, so be sure to scatter them extensively.
by: Leah Delaney
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