subject: What Kind Of Custom Business Signage Is Ideal For Conversion? [print this page] Imagine you've been experiencing pain in your upper back and want to get your back professionally adjusted. You've never seen a chiropractor before, and have no idea where to begin looking. Later that week, while driving to work, you happen to see a custom business sign for a family chiropractic office. You remember their name and immediately Google it when you arrive at work. 15 minutes later you are on the phone scheduling your first session with that organization.
Now imagine you and your family are taking a vacation. You've packed up the SUV and are making the drive from Charleston, South Carolina up to Boston, Massachusetts. Several hours into the trip, you find yourself driving through the city center of a small town where your antsy kids are complaining of hunger and begging to stop at their favorite chain restaurant.
Unfortunately for the kids, their choice restaurant is nowhere in sight, though there indeed was one in that very town. But a few blocks down the road you see a custom business sign for a Mexican restaurant that you pull over and eat at.
Now perhaps the first time you took your kids to that favorite chain restaurant of theirs was because you and your husband saw an inticing advertisement on TV. Maybe it's the kids like it because of the activities and prizes they offer near the back of the restaurant. And you love it because of the great customer service you receive every visit. But all of the advertising and superb customer service in the world wasn't enough to bring you to their restaurant that specific day. In the end, it was the custom sign that sealed the deal and had you handing over the cash.
Customers are on the street.
Business messages displayed on custom signs along the street reach out to those who are close enough to actually make a purchase. Street advertising helps everyone remember the products or service you sell, and people usually buy from businesses they can recall.
Since custom signs are geared at your trade area, reaching out only to the people who are in your surrounding communities, custom signs do not waste your resources by making you pay for wasted advertising coverage.
So as the owner of a small business who wants more bang for their buck, a custom business sign along the street in front of your building the best bet!
by: Kara Klein
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