subject: Send Out Greeting Cards to Maintain Good Business [print this page] Do you want to have both functionality and reliability at the price of one? Then you need to utilize a marketing strategy that will help achieve this for you.
It is not actually easy promoting a business. Competition is stiff. Every other business is thinking of creative ways to promote their products and services. So, how do you create a marketing plan that do not only bring in customers but also give your both functionality and reliability at less cost?
Let us say you want to send birthday greeting cards to your loyal patrons. You want them to feel special on their special day and at the same time show them how you appreciate doing business with them. However, you do not know how to create a greeting card that your customer will appreciate. Here are tips for you to consider:
1. First off, determine what image you want to give to your customer. When people see your card, what do you want them to think about? Do you want to project a happy, appreciative nature or a serious professional image? Once you have decided on the image you want, you can now go on with your card design.
2. Study the recipient of your card. What is his/her demographic data? Is it a woman or man? How old and what is his/her status in the community? Would he or she appreciate your card or would he simply pile it up with the other promotional materials at home?
3. Look at the design of the card. As much as possible, use simple images and texts only. Use also simple words to clearly give your message across. It is good to bring out your creativity in your cards, but make sure not to overdo it. Aim for simplicity to effectively show your appreciation.
4. Use good quality paper and printing. Find a printer that will print greeting cards at the highest quality but lowest cost. Many printing companies today offer affordable printing. You can look online for the printer that would suit your need and budget. However, if you prefer brick-and-mortar shops, there are many to choose from.
5. Lastly, send your greeting cards on time. If your customer's birthday is next month, print your card as early as today and send it a week before the birthday. It is better to be early in your greeting rather than send late birthday cards.
Using these cards as your marketing tool does not mean that it needs to be fancy in order for it to be functional and effective. Even with just a simple message and simple design, these simple cards can be as effective as the costly ones. You can consider creating and designing your own birthday greeting card if you have some time to make it more personal. This is something your customers will surely love.
Nevertheless, always consider the feelings of your customers when giving out greeting cards. Ask your customers of their birthday in a way that they will not be forced to tell the information. If a customer feels that they are being forced, you will end up loosing another customer, and that is not a good sign for your business.
With the help of this birthday cards, not only will you achieve customer loyalty, you can also attain great respect from your customers. This will eventually translate into more income and good business partners that you can truly count on.
