subject: Seo Consulting: Nobody Knows Your Business Like You [print this page] The industry of Search Engine Optimization, also know as SEO, is incredibly hard to judge. Companies make promises that they cannot keep, and companies give information that is completely inaccurate. The point is, there is one person you can trust, and that person is you. That is why SEO consulting is often times the best answer for small business owners.
Many SEO companies that make promises of page 1 rankings on top search engines turn out to be nothing more than spammers looking to make a quick buck. They are not trying to break the rules and are not trying to harm your website, but unfortunately, while spam seems like a quick fix, many companies find themselves facing repercussions when their website gets penalized on the search engines for spam. Hiring an ethical SEO consulting firm is the best way to avoid this problem.
The best way to reach the top of the search engines through the submission of quality content across the internet with backlinks pointing at your website. The fact of the matter is, no matter how good an SEO company claims to be, they do not know your business the way you do and they are not able to communicate the language of the industry the way you do. It is clear that consulting is your answer, but how do you know which consulting firm to have educated you in the complex world of search engine optimization?
First, find a firm that is completely transparent to the public. Most SEO businesses have an E-book somewhere on their website, and most of those E-books contain information about SEO that is publically available on the internet. If the consulting firm you are considering has an E-book, is it free or do they charge for it? If it is the ladder then that company is not worth your time or money. They should have transparency and should offer their private consulting services if you are in need of in depth information. Online information serves as a fantastic resource after reading the E-book in order to assure yourself that the particular consulting firm is indeed ethical.
SEO Consulting does not have a steady price range that one can base their budget off of. There are consulting firms out there that charge as much as $2000 every hour, and there are other consulting firms that charge as little as $10 per hour. The main thing to look for is complete transparency combined with ethical practice and the price issue will solve itself!
Hopefully this will serve as an education tool when considering SEO consulting in the future!
by: Sean Patrick
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