subject: Over View On Packaging And Labeling Business [print this page] In the olden times, packaging simply meant containment of goods. But today, packaging has acquired the status of a science, art and technology for protecting goods; goods that are eventually meant for distribution, storage, sale and use. Today, packaging also covers design, evaluation and production of packages . In other words, packaging contains preserves, protects, transports, informs and sells.
Package labeling in general means written, electronic communication on the package itself. Even graphic communication is covered under package labeling.
The objective of packaging and package labels
1] Physical defense Packaging protects things from shock, vibration, compression, temperature, etc.
2] Barrier defense - Packaging preserves the goods from oxygen, water vapor, dust, etc. Some packages reportedly contain oxygen absorbers that support increased shelf life. Modified atmospheres or controlled atmospheres also form an integral part of food packaging. All in all, its principal function is to keep its content fresh, hygienic and safe for the future shelf life.
3] Containment - Little objects are assembled together in the form of packaging. For instance, a single box of 1000 tablet strips requires less physical handling than 1000 single strips. Liquids, powders, and granular supplies need containment.
4] Information transmission - Packages and labels are considered to be the best means to communicate to the customers. Like how to use the product, the mobility aspect, something on recycling and disposing of the package or product. In case of pharmaceuticals, food, medical, and chemical products, some kind of information are sought by government officials too. Some packages and labels are prominently used for track and trace purposes.
5] Marketing In the fast-changing world, good packaging call the shot these days as it inspires the buyers buy the product. Graphic design and physical design on the packages have been constantly evolving since time immemorial from marketing communications point of view.
6] Shipment Goods are far more susceptible to tampering and damage during the shipment process. In order to prevent this, packaging can be made tamper resistance and also tamper-evident features could be embedded that would help figure out tampering. In addition, some package constructions are more opposed to pileferage and some have in-built pilfer indicating seals too. Packages may even incorporate verification seals, that help indicate whether the packages are fake or not. Packages also comprise of anti-theft devices that get activated or detected by devices at exit points and require specific tools to disable. Simply put, packaging means loss prevention.
7] Handiness - Packing encompasses a feature that adds to convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing and reuse.
8] Portion control - Single dosage packaging also referred to as single serving takes care of precise amount of content to supervise usage. Say for instance, bulk commodities like salt can be segregated into packages that are fit for individual households. Additionally, it helps have control over the stock. Another good example being, one-liter bottles of milk. Such single dosage packagings saves people from the task of carrying their own bottles and then fill themselves.
Indian Packaging Industry
At present, the size of Indian packaging industry is around USD 14.7 billion and is expected to grow by 15 percent annually. The factors that contribute to the growth of the sector includes, phenomenal progress of the retail sector of the country, changing lifestyle of the middle income group and speedy growth in exports that calls for excellent packaging standards in keeping with the international markets needs. These demands are met by corrugated box packaging industry in India.
Factors leading to the growth of Indian Corrugated Industry:
There is a spurt in demand for corrugated boxes all across the country and in the overseas market as well. The production of corrugated boxes per day per single facer has improved from 1387 to 2724. The following industries have led to the growth of the packaging industry.
Prominent sectors that would probably inspire the Packaging Industry for the next decade are as follows:
Supply Chain Management.
Marketability
Electronic Business Processing.
Environment-Friendly
Convenience Packaging.
Other benefits like Labeling, Tamper Evidence, Freshness.
Corrugated packaging is also referred to as convenience packaging. It goes beyond the core purpose of preserving and protecting the products. Some of the benefits it offers include:
a. Suitably packed products that are easy to unfasten
b. For retailers this form of packaging is utilized as a marketing tool, with its easy to display feature. c. Corrugated boxes are also used as shipping container.
Today, corrugated boxes are used in Pharmaceuticals , electronics and in many other industries. It is said if corrugated boxes cannot stand the transportation risks no other form of packaging materials can. Currently, India is a name to be reckoned with in corrugated packaging scenario after pharmaceuticals and food industry.
by: Andy Dicosta
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