subject: How To Surpass Your Competitors When Selling Things On Ebay [print this page] If you have been in the eBay business long enough, you probably know that it is hard to survive in it. Every day more sellers register and the competition gets harsher and harsher. In addition to this, the clients are more and more demanding and harder to satisfy.
In order to make good money out of eBay you have to be one step ahead your competitors. This can be sometimes difficult, yet there is one simple method which can bring you two or even three times more exposure after you put it into practice. You may think that is no such technique or than this is just another plain talk meant to waste your time. You will see that you could not be more wrong.
As I said, the method is simple: instead of listing your items in just one category, you should find two or even three categories in which your product may fit. For example, if you are thinking about selling a CD which contains information about how to play a guitar can be listed both in the category where guitars are listed and in the category of guitar accessories. Because both categories are about guitars, your product will be exposed to people interested in the subject, thus having more chances of being sold for a better price.
There are however some disadvantages to this method. The first one is that not all the objects can be sold in more than one category. For example, tools are harder to list in more than one category, while informational products, such as the CD mentioned above can be easily listed in two or more categories.
The second disadvantage is the fact that you will be charged twice more when listing your object on eBay if you list it under more than one category. If the object is a cheap one, you may find the investment useless, but if you are selling a pricy item, the fee will not seem so big compared to the exposure your product gets.
For many items, this strategy works very well and if you have the patience to search the list for categories in which your product may fit, you will get more people bidding on your product than you have hoped for. This will bring you more clients, more profit and will help you surpass your competitors in a short period of time.
by: R Vignesh Kumar
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