subject: Important Elements To Keep In Mind When Creating Business Cards [print this page] When anyone looks at creating business cards, they are provided with two different avenues that they can take. The first, to hire a dedicated design and print company is seen as the most traditional method and is particularly popular due to the fact that as the company will have a substantial amount of experience in both designing a range of promotional materials, as well as various different printing methods, the quality of the business cards will be extremely high and the turnaround time will generally be only a matter of days. However, due to the experience that is held, this option is without doubt the most costly.
The second option, to create business cards at home, has always been popular due to the smaller costs that are involved, which if all of the necessary materials are already in place, can be minimal.
Whilst the costs for creating business cards at home can be greatly reduced when compared to hiring a professional company, the overall quality is very rarely the same, for a variety of reasons, but generally can be singled out as being due to not having enough experience in all aspects.
Although this may be the case, business cards that are designed and printed at home do not have to look amateurish, as long as several key points are always adhered to.
For instance, there are vast amounts of free business card designs available online and unless previous design experience is held in abundance, it always the better option to utilize any one of these free designs. Business cards may often look simple in their design, but they can take a lot of thought to ensure that they appear as professional as possible, from the font size to the colours used and therefore it can save a lot of time by simply downloading a free design and amending with the contact details of your company.
Furthermore, printing is particularly important when creating this type of promotional material at home, as using standard office printer paper will not suffice and a much more durable and rigid card should be used. It may cost more money than paper, but the results will be far superior and anyone who receives a card will appreciate and recognize the attention that has been taken into choosing the most appropriate material to print the design on to.
In addition to the design and material type, the actual printer used plays a large role in the effective creation of leaflets at home. However, unlike other promotional materials such as leaflets and flyers, as business cards do not often have vast amounts of colour or details on them, a high quality laser jet printer is not a necessity and assuming that an ink jet printer that is of a reasonable standard is available, the end product will generally be of a sufficient quality, particularly for those companies working to a strict budget.
It may not be the ideal method of creating business cards, but by using the equipment that you have at home, or can easily and inexpensively purchase, they can be created to an acceptable standard that will be well received by everyone who they are distributed to.
by: Christopher Reinhold
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