subject: Effective Business Card Printing At Home [print this page] Due to the effectiveness of business cards for a company within any type of industry, they are always strongly advised to be developed and utilized by all. However, even though they are one of the cheapest advertising methods to create if hiring a professional company, this cost, whilst negligible to some, is unaffordable to others and therefore other alternatives need to be looked at so a company can utilize this effective promotion method.
Fortunately, business cards are one of only a few types of promotional materials that can be effectively created at home, including both the design aspect and the business card printing. Particularly if an internet connection and items such as a high quality office printer and medium grade card are at hand, the cost can be absolutely minimal, often to a point where the only cost is that of your actual time.
One of the reasons why business cards can be created so easily at home is that the internet is a resource for a phenomenal amount of free designs, meaning that once one is found that is liked, it is simply downloaded, amended to suit your company and then printed out. However, whilst the first aspect may be relatively easy and helps to make the cards look as professional as possible, it is the business card printing that is so often neglected, which can give the cards a very amateur feel.
It is a common belief amongst small business owners who are creating their own business cards at home that if the design is of a great quality, the printing does not need to have as much time or money devoted to it, as the design is the principle aspect. Whilst it would be ideal if this was the case, in the vast majority of instances it is not and an equal amount of time and money (or thereabouts) needs to be spent on business card printing as it does on the design.
Due to this reason, it is important to understand what materials are needed to print good quality business cards at home and how to utilize the correct materials in a way that is both cost and time efficient.
For instance, to be sure that the business cards look as appealing as possible, not only should a laser jet printer be used (a high quality ink jet printer will suffice, but the results will often be substantially poorer than when using a laser jet printer), but a good standard of ink should also be used. It may be surprising for some to hear, but there are such things are low quality inks and if they are used, the colours will usually be less vivid than their more expensive counterparts.
In addition, the feel of the business cards is just as important as their visual aesthetics and therefore although it can be tempting to choose low quality card, it will generally be flimsy and will not soak up the colours well when printed onto. Whilst expensive card is not a requirement, the highest quality card that can be purchased within your budget should always be chosen to make sure that when the design is printed onto it, the final product is of the highest quality.
by: Christopher Reinhold
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