subject: How To Create The Best Business Card Possible [print this page] If created properly, business cards can play an effective role in increasing the business of any company, irrelevant of their size or sector. From small, one-person companies that are based solely online to multi-national conglomerates that have millions of customers across the globe, one of the smallest advertising methods to be utilized can have a positive impact on the business of any company.
For larger companies, creating a business card is something that is very often left to professionals. However, as small companies do not often posses the money to be able to have this luxury, they therefore need to create the business cards themselves.
Fortunately, compared to other advertising materials, business cards are relatively straightforward to develop, as long as sufficient research is carried out beforehand and some guidelines and principles are adhered to throughout the process.
For example, one of the first points to note when creating business cards is whether you are planning on developing a traditional business card, or one that is more modern in both its design and its aim.
Traditional business cards are still by far the most popular option, providing potential customers with a piece of card of three and a half inches wide by two inches tall that features a whole range of contact details for the company, ensuring that should the potential customer ever need to contact the company, they have the ability to do so.
In essence, modern business cards are the opposite of their traditional counterparts in every way and if they are developed properly, can be a better option for the company. Not needing to adhere strictly to the size requirements or type of material (some modern business cards are printed on materials that are relevant to the company, such as plastic, wood or metal), they are very often used as more direct advertising methods, such as promoting a specific product or service, rather than providing contact details.
Assuming that the traditional option is chosen (as this is the least complex choice, making it ideal for small businesses who have little spare time to devote to the developing of promotional materials) it is important the certain rules are abided by when creating the design, such as not using more than three colours and restricting the use of images to simply the logo of the company.
Further to this, the printing of the business card should be considered, as when deciding on whether to print the card yourself or have a professional company do it for you, the first option is not always the cheapest overall. Whilst it may seem the most cost effective options when looking at each individual aspect, such as the ink, paper, printer and your time, when this is added together it can often be much more cost efficient to have a company print the business cards for you. With all of the materials already in place, the printing of five hundred colour business cards, for example, could cost less than fifty pounds at a professional printing company, which is a small price to pay for the quality that will be produced.
If you decide to create business cards yourself, the most important to remember is to carry out research beforehand and create a plan, ensuring that you abide by it at all times. If this is done, the highest quality business cards for the budget that you have will be able to be created without any major problems occurring.
by: Christopher Reinhold
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