subject: Funded Proposal - Covering Your Costs While Making You Money [print this page] A funded proposal is an interesting way to approach marketing that essentially pays for your advertising budget while generating qualified leads for future sales. This technique eliminates the problem of running out of promotional dollars as it works by recruiting long-term clients through small, initial sales that cover your primary costs. These preliminary sales allow you to keep your business going without additional financial investment. All the while, you are setting the foundation for making larger sales. These more significant purchases will provide you with the kind of income that goes beyond just keeping your business afloat. You are creating a secure system that takes care of your front-end costs while setting you up for further success.
This kind of system leaves no room for lost funds. Instead, it is centered on recovering any day-to-day costs you have in running your business. This is great news for those who either have very little to spend up-front, or have wasted large amounts of marketing dollars that brought in very few customers. A funded proposal covers all of your bases so that you never have to worry about running out of money to continue your business pursuit.
The way that a funded proposal is set up is quite simple, but very effective. You start by advertising a small, inexpensive, but useful product. Many people will risk making a nominal investment if they feel that they are purchasing something that can be of value to them. These products are the front-end sales that end up paying for your advertising budget. You will need to spend a bit on advertising anyway, so you might as well make your money back in order to keep your business running smoothly. But beyond this, it serves other purposes as well.
Two of the main reasons for offering a front-end product is weeding out people that are not really interested and establishing a relationship with customers that will eventually make more purchases further down the line. People who have taken the step of buying your product show a vested interest in what you have to offer. Although not everyone will be willing to commit to other, larger, items, targeting these people gives you a much better likelihood of success than just pitching the general population. If customers feel that they have received quality information, they are already primed for your higher-end offers. The funded proposal marketing structure, therefore, supplies you with a steady stream of paying clients while taking care of your overhead costs at the same time.
by: Troy Truman
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