subject: Email Marketing For Your Business: Activities To Avoid [print this page] Email marketing can help you manage your business by providing you with an easier way to send out mail. This form of correspondence makes it easier for you to contact clients and business partners. You no longer have to wait several days for a reply. It now takes only a few hours, even minutes for a reply.
Email marketing allows you to maintain a healthy customer relationship. You can do so by having regular emails sent to your clients. Being able to address them personally would help in maintaining a good personal relationship between your business and your client.
The Dos and Donts of Email Marketing
Do address your customers personally- using their first name instead of using dear customer would go a long way in developing a lasting relationship with your client. Having a lasting relationship is important in email marketing.
Do ask them for input- making sure that your customers are satisfied with the kind of service you provide would help you in ensuring total customer satisfaction. Try to learn from the input that they give you in order to be able to serve them better.
Do make your customers feel in control- making sure that your customers have complete control of their internet experience is vital in keeping them. Do not make unwarranted assumptions and send them unsolicited mail.
Do not send your customers spam mail- these unsolicited mails can get you into a lot of trouble. It will usually result to having your connection severed. Always give your customers the choice of whether they would like to receive mails from you.
Do not use all capitals- writing a letter using all capital letters would mean that you are shouting. This offends most people and you will most certainly lose your customer. This is definitely a no no in email marketing.
Do check your spelling- having misspelled words send the wrong image to your customers. They might think that you dont take them seriously since you didnt bother to correct your spelling. It also sends them the message that you can be careless
Do not mark emails as urgent if it is not- this may irritate customers who dont have the time to browse catalogues or product lines. Make sure that the message is urgent before marking it as such.
Do add greetings or salutations- this gives the email a more friendly feel to it. Having a friendly feel to your email can have a positive effect on your clients. Always try to make your emails upbeat rather than have a somber or boring mood.
By following these advices, you can communicate with your clients more effectively. These measures would keep you from making mistakes that might potentially lose your client. Making sure there are good lines of communication is important in email marketing.
by: Sasha Alova
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