subject: Increase The Potential Of Your Business By Diversifying Your Advertising Strategies [print this page] Determining the type of strategy your company needs can be a difficult step in the process of your campaign planning unless you take into consideration the evolution stage of your business. You may greatly improve your business as long as you correctly create your advertisements.
The stages that a company goes through have been compared with the various ages of a person's life due to the existing tendency of metaphorically associating businesses with people. Thus, a company is often seen as a newborn baby, a teenager, a young adult, an adult and finally a senior citizen. The first two stages presuppose finding a business idea and making it real, whereas the following two are generally characterized by a period of expansion followed by stability, in case the company is well managed. As with people, the last stage of the company is characterized by a tendency to fall into decline, but luckily, managers can avoid bankruptcy through rebranding solutions.
At the beginning, companies focus on advertising campaigns that inform potential customers about the services and products of the newly launched business. During the teenager and young adult stages, managers are more likely to resort to persuasive campaigns as they try to expand their companies and attract new customers. Persuasive advertisements are no longer necessary once the company has managed to attract a great number of clients and gained a good reputation, therefore managers will resort to reminding strategies.
Using different channels of communication represents the easiest method of diversifying your advertising strategies. The sociological information and consumer behavior of your clients are important notions an advertiser has to be aware of when choosing the channels.
Better results may be achieved through the simultaneous use of conventional and non-conventional channels of communication. As opposed to the traditional means, such as, TV, radio and newspaper advertisements, the Internet uses innovative forms for the ad message. In addition, it is also very accessible and fast, therefore many more advertisers consider it vital for the good development of a business.
If you plan to expand your business to the online space, you need to get professional help from web design agencies. Well-trained programmers will, thus, translate the unique selling proposition of your company into logos, banners and websites that will contribute to the increased visibility of the business.
by: Jack Wogan.
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