subject: How 800 Fax Numbers Are Helping Small Businesses Succeed [print this page] Most companies don't spend much time thinking about their fax numbers, but an 800 fax line can make quite a difference for many businesses. Nearly every major company has some type of 800 phone number, and an 800 number for a fax line is just as important. It can contribute to sales, brand recognition, and professionalism, and it's an important consideration for any modern business.
An 800 fax number encourages business in several ways. First of all, most companies--and especially small businesses--appreciate not having to pay for each fax that they send to the receiving company. It can be particularly frustrating to send a number of faxes to a certain line, each at a cost of a few cents, only to have a busy signal returned, and this can turn off some customers or business associates. Virtual 800 number fax lines avoid busy signals; plus, the 800 prefix denotes a lack of cost that anyone who works with a fax machine regularly can appreciate.
800 fax numbers are also easier to remember than standard fax numbers. Studies have shown that the average human can remember about seven numbers in a row, and it's no coincidence that US phone numbers are seven digits long. This can be extremely important for companies that receive a great deal of business via fax. Any tactics that can be used to improve number recognition are essential and will result in a sales increase, and by using an 800 fax number, companies ensure that their customers will easily recall their information.
However, the biggest benefit of an 800 fax number is the sense of professionalism that it can impart. Customers associate 800 numbers with large, professional companies, as do other businesses who see the number. Even customers who never send a fax may be impressed by seeing an 800 fax number on company literature or on a company website.
In contrast, a standard fax number seems less professional, and as simple as it may seem, this may be enough to discourage certain buyers. An 800 number, on the other hand, can allow a small company to do business on a corporate level, as it's one of the simplest, easiest ways to give off a tremendous sense of professionalism. When combined with fast response times and good phone support, an 800 fax number can be a powerful tool for businesses of any size who need to make an impact in their industries.
The benefits of an 800 fax number are quite significant, regardless of how often a company sends or receives faxes. As is the case with any technology, it's important to use an 800 fax number correctly. The number should be clearly listed on the cover sheet of every outgoing fax and in all company literature. In any case, the client-side cost reduction, ease of use, and professionalism of an 800 fax number can make a big difference in business, and it's an important buy for all companies that rely on fax business to operate.
by: Brandi Armstrong
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