subject: Call Center Services And Business Answering Services Can Improve Customer Service And Sales Process [print this page] Consider the following scenario: In search of a product or service, you dial a companys telephone number, and after a few rings someone picks up. You hear Good morning, can you hold please? and next thing you know youre on hold, without being given a choice and before youve even had the chance to say yes or no. You quickly lose patience and figure you can call elsewhere for the product you need, and enjoy better service as well. So you hang up the phone. And that company loses business.
Perhaps youve experienced that or another similar situation. That scenario raises an important questionwhere and when does the sales process begin? The answer: as soon as a customer calls your business. Regardless of whether or not you and your customers interact face to face, virtually, or via phone, its all the same.First impressions do count and they do impact sales.
Call Center Services Make a Difference in Sales
No doubt your business does focus on providing exceptional face-to-face customer service, but its just as important to pay attention to callers, who are expecting prompt and courteous customer service. Call centers can make a difference when it comes to handling phone calls and providing exceptional customer service, ensuring that callers speak with a live person who can assist them with their service issues.
Call Center Services: Exceptional Customer Service
Articulation: Call center services are known for delivering excellent customer service, from prompt call answering (your customers wont have to wait while the phone rings) and encouraging customers to feel comfortable with clear articulation. Customers arent impressed by receptionists who, upon answering their call speak rapidly and place them on holdthough this does convey that your company is busy, it also conveys youre too busy to care about their needs and dont have the time to help them.
Knowledge of Products and Services: Whether youre using call center services virtual receptionists or an in house receptionist, the individual answering your phone calls should have enough product and service knowledge to deliver information customers seek, as well as answer any basic questions. Call center service receptionists also ask the right questions to determine what callers want or need, an important part of the customer service equation. Receptionists then direct the customer to the department or person who can help them or answer their questions. Transferring customers around your organization without identifying their needs is one way to discourage their business, frustrate them, and have them hang up and take business elsewhere.
Pay attention to how your business handles calls. Are customers taken care of promptly or are they put on hold? Can you understand whats being said to you? Do receptionists deliver all the information you need, and/or connect you to the right person to answer your questions? Call center services can make a difference in how customers feel when interacting with your company.Dont underestimate the importance of call handling and its effect on your sales process.
by: Erica Ronchetti
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