subject: 34 Mobile Phone Into A Cottage Industry To Accelerate Business Failures Cottage Shuffle [print this page] Shenzhen cottage represented by mobile phone companies known in recent years. Shenzhen Mobile Communications Association, according to surveys by the financial crisis, low end of the year last year, the entire decline in Shenzhen, the average mobile phone industry profits by 50% to 60%, about 34 mobile phone into a cottage business failures, although some recovery, but the overall or a depression ... ...
In Financial The background of the current crisis and the government crackdown fake and shoddy products to the situation,
Shenzhen Cottage Speed up the mobile phone industry faces reshuffle. Tech R & D departments to develop key technologies to support SME development plan and scientific and technological innovation platform of programs to reduce costs, promote business innovation.
Status: Cottage enterprises moving towards export
Shenzhen Mobile Communicate Federation Secretary-General Tang Rui Jin said, many of whom are state information communications, transit communication, love and other third-line brands. "At this point, the Government of the cottage industry to regulate and guide a good time." Rui-Jin said the Secretary-General of the Association.
Shenzhen "cottage" handset how ferocious? There are more than half of the mobile phone manufacturers in China, and Shenzhen as the center of the Pearl River Delta region which has accounted for 4 percent share. Last year, the Shenzhen production on more than 200 million mobile phones, cottage even more than 80 million.
35-year-old Li Xin (a pseudonym) has been engaged in mobile phones, three, and Taiwan R & D MTK chip makers gave him a cell phone chip business opportunities, he modeled
Nokia , Apple and other popular mobile phones, mobile phone design company to employ "turning tricks" to attract attention, gain a certain market.
At home "cottage" manufacturers gathered in competitive situations, many companies have the vision to invest in the broader Middle East, Southeast Asia, Central and South America and Africa and other regions, these markets have a strong demand for low-end phones.
Also a cottage manufacturers Boss Zhu (a pseudonym) said in November last year to 12 months, is a cottage exports more difficult times, tens of thousands of orders suddenly dropped to only 10% to 34 month of this year gradually began to pick up, the current situation can be.
Lower margins as the domestic market, more and more attention to foreign markets. "China needs hundreds of thousands of networks, and the time period to two to three months. However, some countries do not need to consider this issue." Zhu said.
Financial crisis: A new round of reshuffle
Although the "cottage" has its own brand, but there are those who fake brand; no legitimate network cards, tax evasion; quality difficult to guarantee, after sales
Service Inadequate. Shenzhen Mobile Communications Association has a large number of complaints were received, reflecting the many cottage phone manufacturers shipped a large area on the one hand, on the other hand with dumping below-cost prices. "The financial crisis has brought heavy losses to the cottage industries, and to reshuffle the industry." Rui-Jin said.
Rui-Jin said the cottage industry to really develop, or need to have independent brand. But he also considered that the cottage can not be completely banned the mobile phone industry, Huaqiang North Market has been inseparable from the industry, destroyed the cottage industry, Huaqiang North also collapse, need to be to guide and regulate.
Industry: Investment and financing issues to be addressed
Known as the "cottage", the cottage owners have always been somewhat short of breath, they are also thinking about how to transition. "In fact, the production of mobile phones do not have much innovation, our status quo is not to spend too much basic research and development funds." Zhu said.
Zhu said he was more optimistic about the opportunities 3G era, but he is still troubled investment and financing issues, I hope the related information platform to build up, now he is mainly looking for resource sharing between friends.
Expert:
Market innovation is the double-edged sword
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