subject: Monument Signs Why Use These Advertisement Signs? [print this page] Whether you are just starting out in a new business or you need a fresh look for an established one, signs are a necessity if you want to catch the attention of potential customers. Signs create a first impression of a company or organization. And first impressions last, so you want to be certain your signage provides a good one.
One way to create a powerful first impression is through outdoor architectural signage. Have you thought of monument signs for your business? Why use these advertising signs instead of another type of signage?
Architectural monument signs are a great way to let potential customers know where you are located. They are always visible, night or day, to attract new customers. And a monument sign can turn a casual passerby into a valuable repeat customer just by being noticeable and attractive.
Monument signs increase your firms exposure to the shopping public. They are physical representations of your business and can promote your companys corporate image simply by being where they can be seen by foot traffic, as well as vehicular traffic. The old clich, out of sight, out of mind, applies here. You want your business to be noticed.
Whether simple or elegant, no matter what style of lettering you choose, a monument sign makes a statement about your business. It creates that all-important first impression and provides new visitors or customers with a professional image that tells them a lot about your company.
A well-designed and prominently located sign allows you to attract attention. Even before setting foot inside the front door, your sign has already told customers a great deal about the company they are about to do business with.
Architectural monument signs can be designed to suit any location, in any shape or size. They can be made in almost any color you can imagine and can have a variety of finishes and lettering styles. Also, you may choose to add your companys logo or other custom-designed image that tells customers who you are and what products or services are available to them. People tend to remember an image better than a line of lettering.
Monument signs are on display 24 hours a day, 365 days a year, all seasons and in all kinds of weather conditions. They can be illuminated, too, making them even more visible, especially at night and from greater distances than non-illuminated signs.
Before you choose which sign to represent your company, be sure to check out your states and citys zoning and regulatory restrictions. They differ from state to state and from locality to locality. Most regulations relate to size. Some requirements speak to foundations, as well as to materials. Installation requirements in areas of high winds, such as coastal communities, must also be considered.
Why use these advertisement signs? Creatively designed and properly installed, architectural signs for your business are an effective way to communicate a visible business identity and message. Look into monument signs for your business today.
by: Diane J. Harris
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