subject: Professional Tips On How To Market Your Cleaning Business And Begin Making Riches [print this page] Corectly Marketing your Cleaning Business could result in massive growth and higher earnings if you follow a few basic tips, you are sure to be on to a great start. Remember that a cleaning business takes a lot of hard work, so you or your helpers will have to be fit for the job. You will also need basic skills like accounting, how to draw up a quotation or make a presentation.
If you are certain that you have these skills then you can start marketing yourself. It will take some time before you see real profits as marketing oneself needs creativity, patience and perseverance in building up a customer base. You are not the only cleaning service out there, so you will have to realize that what you have to offer must be something special or better than what your competitors have.
The difficult part of starting your own cleaning service is securing those first clients. Usually potentially new customers want to know how long you have been in business and want references. The best thing to do is to advise them that you are new in the business. Tell them that you have adequately explored all aspects of the cleaning business and assure them that you know what you are doing. Also tell them that you are quite capable of cleaning their office or home to their specific needs.
To start with an advertising campaign you must have a company logo and a slogan with a suitable color scheme already worked out. Have a small website developed as well as it is always nice to see that a business has presence on the internet. When you have your business letterheads or quotation pads printed, you must always be consistent with the logo and color.
Start by advertising in your local newspapers. It should be an eye-catching advertisement with not too much wordiness in the ad itself. Sell your services on quality of work rather than low rates. Offer something that your competitors are not doing so you will stand out from the rest.
Have some magnetic signage or vinyl lettering done so you can paste it onto your vehicles. Put your company name and logo plus your contact numbers on them and maybe a short sentence on what you are offering. Vinyl lettering seems to be the most popular style these days because it can offer you more text than a magnetic strip.
Flyers have also worked for many people. You can print them on your home computer and ask a printing company to make a large batch for you. You or a helper can distribute them in many different places such as in mailboxes, on car windows, under doors, in magazines and newspapers to name a few. These are just a tiny fraction of professional tips on how to market your cleaning business, the main thing is not to give up.
by: Nathan Madeley.
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